Research Summaries

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• Newspaper Digital Ad Sales Not Offsetting Print Losses
  As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ...
  Advertising, PPC Campaigns, Research Summaries
• Social Marketing Boosts Email Campaign Performance
  Small and medium-sized businesses (SMBs) that use both email and social media marketing programs tend to achieve better results from their email campaigns, according to a report by VerticalResponse.
  Email Campaigns, Research Summaries, Small Business, Social Media
• What Buyers Want in Apple's New iPad
  Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries
• CMOs: Business Outlook Strong, Marketing Budgets Up
  Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products ...
  B2B Marketing, Chief Marketing Officer, Forecasts, Research Summaries
• Half of SMBs Use Social Media for Marketing
  More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly ...
  Advertising, PPC Campaigns, Research Summaries, Small Business, Social Media
• Media Planners and Buyers Value Direct-Response Metrics
  When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from ...
  Advertising, Brand Awareness, Digital Marketing, Metrics, Research Summaries
• Inbound Marketing Leads Cost 61% Less Than Outbound
  Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report ...
  Blogging, Lead Generation, Marketing Strategy, Research Summaries
• Key Mobile Marketing Stats and Trends for 2012
  The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable ...
  Consumer Electronics, Content, Digital Theory, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Social Media Effective Tool for Event Marketers
  Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a ...
  Facebook, Research Summaries, Social Media, Tradeshows/Events, Twitter
• Mobile Ad and Marketing Now the Fastest-Growing Media Sector
  Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• Hispanics Most Avid Social Network Users
  In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new ...
  Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Social Networking
• Forrester: Calculate the Value of Your Email Subscribers
  Many interactive marketers rely on email subscriber valuation (ESV) to justify budgets and plan messaging strategies, according to a new report by Forrester Research, which presents a three-step formula for ...
  Email Marketing, Measurement, Research Summaries
• What's Driving Pinterest's Amazing Growth
  Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and ...
  Customer Behavior, Customer Engagement, Customer Retention, Pinterest, Research Summaries, Social Media, Word-of-Mouth
• Americans Avoid Businesses With Bad Privacy Practices
  Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according ...
  Brand Equity, Customer Behavior, Research Summaries
• CEO Communications: Five Phrases That Signal 'BS'
  Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the ...
  Management, Public Relations, Research Summaries, Surveys
• Mobile, Digital Media Influence Online and In-Store Buying
  Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according ...
  Consumer Electronics, Content, Customer Behavior, Mobile Marketing, Research Summaries
• Security Concerns Hampering Social Commerce
  More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking ...
  Customer Engagement, Research Summaries, Social Media, Social Networking
• Facebook Stats: Five Years of Worldwide Growth
  Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007, according to report by comScore Data Mine.
  Facebook, Research Summaries, Segmentation
• What Others Like (and Dislike) About Your Tweets
  Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to ...
  Research Summaries, Social Media, Twitter
• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  Advertising, Facebook, PPC Campaigns, Research Summaries