Research Summaries

Topics » Articles » Research Summaries

• Luxury Shoppers Use Social Media to Flaunt Purchases
  After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, ...
  Customer Behavior, Research Summaries, Social Media
• Android Gains in Smartphone Market, Apple Also Up
  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market ...
  Customer Behavior, Research Summaries, Smartphones
• SMBs Missing Email List-Building Opportunities
  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any ...
  Email Lists, Email Marketing, Research Summaries, Small Business
• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  Advertising, Nielsen Data, Research Summaries, Segmentation
• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  Branding, Direct Marketing, Research Summaries, Social Media
• Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at ...
  Customer Behavior, Research Summaries, Social Media
• Gen-Y Won't Buy Without User-Generated Input
  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
  Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
• Web Traffic via Mobile Up 102%
  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Forrester: 'Customer Experience' Roles Gaining Popularity
  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
  Customer Experience, Customer Relationships, Management, Research Summaries
• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  E-Commerce, Research Summaries, Social Media, Websites
• Ad Agencies Slow to Adapt to Online Marketing
  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the ...
  Advertising, Customer Engagement, Online Marketing, Research Summaries
• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• 2012 CES Wrap-Up: Top Trends, Devices, and Brands
  Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged ...
  Consumer Electronics, Customer Behavior, Research Summaries
• Digital and Direct Marketing Jobs Rebounding in 1Q12
  Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to ...
  Career Management, Forecasts, Research Summaries
• Top Shopping Tools: Web Browsers, Smartphones, and Facebook
  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
  Digital Marketing, E-Commerce, Facebook, Research Summaries, Smartphones
• Integrating Social Media Still Challenges Marketers
  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
  Marketing Strategy, Research Summaries, Social Media, Social Networking
• Top Social Networking Trends and Need-to-Knows
  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five ...
  Content, Research Summaries, Social Media, Social Networking
• Mobile Email Audiences Up 28%
  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Apple Forecast to Gain Share as Smartphones Surge
  Despite Android's firm grip on the smartphone market, Apple's iOS is expected to reap the benefits of increasing consumer demand in smartphones over the next six months, according to a ...
  Forecasts, Research Summaries, Smartphones
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  Mobile Marketing, Research Summaries, Smartphones, Social Media, Social Networking