Research Summaries

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• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Tech Paid-Search Spending Exceeds Forecast
  Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, ...
  PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Social Media for Beautiful Things: Pinterest Soars
  Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six ...
  Customer Behavior, Experian Hitwise Data, Pinterest, Research Summaries, Social Networking
• Why Search Marketers Are Grabbing the Long Tail
  Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined ...
  Keywords, Marketing Smarter, Research Summaries, Search Engine Marketing, SEO
• Facebook Top Search Term and Top Website of 2011
  Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  Experian Hitwise Data, Facebook, Keywords, Research Summaries, Search Engine Marketing, Websites
• IT, Marketing More Critical to Business Strategy in 2012
  Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the ...
  Marketing Budgets, Marketing Strategy, Research Summaries
• Google+ Pages Gaining on Facebook Among Top Brands
  More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a ...
  Facebook, Google, Google+, Research Summaries, Social Media
• How Americans Use Social Media, and Why They 'Friend'
  Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to ...
  Research Summaries, Social Media, Social Networking
• What Marketers Don't Get About Social Media Audiences
  There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Social Marketing Going Mainstream, but Experimenting Is Still Key
  Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end ...
  Brand Management, Research Summaries, Social Media
• Social Media Chatter Reveals Mobile Shoppers' Frustrations
  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media
• Corporate Marketers Shifting Spend to Branded Content
  More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom ...
  Content, Marketing Budgets, Research Summaries
• Most Marketers Can't Measure ROI of SEO, Social Media
  More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), ...
  Metrics, Research Summaries, ROI, SEO
• Local Business Marketing: Daily Deals Up; Facebook Ads Slowing
  Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said ...
  Facebook, Local Marketing, Research Summaries, Social Media
• Marketers to Integrate Social Media and Email in 2012
  More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according ...
  Email Marketing, Research Summaries, Social Media
• Android and iOS Rule US Mobile Apps Market
  Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Email Viewership Report: Opens via iPad Up 73%
  Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according ...
  Consumer Electronics, Customer Behavior, Email Marketing, Research Summaries
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Small Businesses to Ramp Up Mobile, Social Marketing in 2012
  With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
  Forecasts, Mobile Marketing, Research Summaries, Small Business, Smartphones