Research Summaries

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• Visitors Stay on Facebook Far Longer Than on Any Other Top Website
  Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to ...
  Customer Behavior, Facebook, Research Summaries, Websites
• Websites Top Online Source of B2B Leads, but Still Underperforming
  Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, ...
  B2B Marketing, Lead Generation, Research Summaries, Website Design, Websites
• Direct and Digital Marketing Jobs Weakening in 4Q11
  The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than ...
  Digital Marketing, Direct Marketing, Forecasts, Research Summaries
• Behavioral Mindsets Influence Search Patterns
  When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that ...
  Customer Behavior, Research Summaries, Search Engine Marketing
• 'Like' Means Different Things to Different People
  Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, ...
  Customer Behavior, Facebook, Permission Email Marketing, Research Summaries
• Smaller Tech Companies Upping Marketing Investments
  Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow ...
  Digital Marketing, Marketing Budgets, Research Summaries, Technology
• Deliverability Still a Problem for Email Marketers
  Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or ...
  Email Deliverability, Email Marketing, Permission Email Marketing, Research Summaries
• Shoppers via Social Sites Buy Less Often, but Spend More
  Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to ...
  Customer Behavior, E-Commerce, Research Summaries, Search Engines, Social Networking
• CMOs: Budgets, Hiring Up; Optimism Down
  Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of ...
  Chief Marketing Officer, Forecasts, Marketing Budgets, Research Summaries
• Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
  Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge ...
  Market Research, Research Summaries, Social Networking, Twitter, Websites
• Email Performance Steady in 2Q11, Volumes Up Slightly
  Email campaign performance improved slightly in the second quarter of 2011: Open rates grew 0.4% over levels recorded one year earlier, while click rates were virtually unchanged, and roughly in ...
  Email Marketing, PPC Campaigns, Research Summaries
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  Brand Loyalty, Facebook, Referrals, Research Summaries, Word-of-Mouth
• Search Rankings: Google Grabs 64.8% in August
  Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%, according ...
  Google, Research Summaries, Search Engines
• Social Media, Gaming, Email Top Online Destinations
  Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report ...
  Email Marketing, Nielsen Data, Research Summaries, Social Media
• US Ad Spending Up 3.2% in First Half of 2011
  Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier, according to data released Kantar Media. Spending ...
  Advertising, Market Research, Research Summaries
• Women on Facebook Click Ads More, Younger Adults 'Like' More
  When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad ...
  Demographics, Facebook, Research Summaries, Women
• M-Commerce Taking Comparison Shopping to a New Level
  Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Microblogging, Social Networking Still Growing Worldwide
  Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
  Blogging, Content, Research Summaries, Social Media, Social Networking
• Few Smartphone Owners Check In With Geosocial Services
  Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones ...
  Customer Behavior, Research Summaries, Smartphones, Social Media
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  Research Summaries, Social Media, Social Networking, User-Generated Content, Women