Research Summaries

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• Top-Gaining Site Categories in July Led by Gambling
  Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail ...
  Digital Marketing, E-Commerce, Research Summaries, Websites
• Social Network Gaming Gaining Wider Adoption
  One in five US consumers age six and older (20%)—roughly 56.8 million people—say they have played a game on a social networking website in the previous three months, according to ...
  Research Summaries, Segmentation, Social Networking
• Higher Spending SMBs Using More Media Channels
  Higher spending small- to medium-sized business advertisers (SMBs) not only allocate more money to their advertising budgets than the other SMBs on average, but use over twice as many media ...
  Advertising, Research Summaries, Small Business
• Direct Marketers Facing Longer Unemployment
  The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a ...
  Career Management, Job Search, Research Summaries
• E-tailers Sending High Volumes of Email to Inactive Subscribers
  Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response ...
  Customer Behavior, E-Commerce, Email Lists, Research Summaries
• Social Media Trends Demanding for Marketers
  Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say ...
  Research Summaries
• Google's Share of Searches Holds Steady in July
  Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, ...
  Experian Hitwise Data, Google, Research Summaries, Search Engines
• Pick-Up in Communications Spending Forecast for 2010-2014
  Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and ...
  Forecasts, Recession, Research Summaries
• Online Video Rankings: Facebook Climbs to No. 3
  Some 178 million US Internet users watched online videos in July 2010 for an average of 14.7 hours per viewer, according to comScore Video Metrix. Though Google Sites continued to ...
  Customer Behavior, Facebook, Research Summaries, Videos
• Local Business Search via Mobile Up 14%
  Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in ...
  Customer Behavior, Research Summaries, Smartphones
• Gartner: Mobile Device Sales Up 13.8%, Android Surges
  Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year ...
  Customer Behavior, Research Summaries, Smartphones
• Teen Social Media Influencers Wield Power Online and Offline
  The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text ...
  Research Summaries, SMS, Social Media, Social Networking
• Active Social Media Users Are Brand Fans
  Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of ...
  Brand Loyalty, Research Summaries, Social Networking
• Social Media Brand Passion Index: Back-to-School Shopping
  When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the ...
  Brand Loyalty, Customer Engagement, Research Summaries
• On Twitter, Popularity Does Not Mean Influence
  Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according ...
  Customer Engagement, Research Summaries, Twitter
• Email, Intranet Top Tools for Engaging Employees
  Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to ...
  Email, Research Summaries, Social Media
• Active Twitter Users Most Influential Online Consumers
  What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide ...
  Customer Engagement, Research Summaries, Twitter, User-Generated Content
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Mobile Social Networking Takes Hold
  Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such ...
  Research Summaries, Smartphones, Social Media, Social Networking
• Customer Acquisition Top Marketing Priority
  Large reductions in marketing budgets contributed to dismal sales performance in 2009, but companies are fighting back: Over three-quarters (72.5%) say they are increasing their marketing budgets in 2010, and ...
  Customer Acquisition, Marketing Budgets, Research Summaries