Research Summaries

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• Women Dominant on Social Networks
  Social networking sites reach a higher percentage of women than men worldwide, and across leading social sites, such as Facebook, women are more engaged—consuming more pages and spending more time—according ...
  Research Summaries, Social Networking, Women
• Twitter Ruled by Personal Voices, Not Brands'
  Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% ...
  Brand Loyalty, Research Summaries, Sales, Twitter
• Forrester: Location-Based Social Network Users Influential, Few
  Like many aspects of mobile marketing, location-based social networks (LBSNs) offer interactive marketers the promise of connecting consumers with places and points of sale. Most marketers, however, should wait to ...
  Mobile Marketing, Research Summaries, Social Networking
• Consumer Confidence Falls Again in July
  The Conference Board Consumer Confidence Index, which had declined sharply in June, retreated further in July and now stands at 50.4 (1985=100), down from 54.3 in June, the Conference Board ...
  Customer Behavior, Forecasts, Research Summaries
• Small-Biz Search Advertising Surges in 2Q10
  Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up ...
  Advertising, Research Summaries, Search Engine Marketing, Small Business
• Mobile Marketing Gaining Ground Among Retailers
  US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process ...
  Customer Engagement, Customer Loyalty, Mobile Marketing, Research Summaries
• Facebook Flops in Customer Satisfaction, Wikipedia Wins
  Though Facebook is the dominant social media platform, consumer satisfaction with the industry giant is low—with users citing concerns over privacy, security, technology, and advertising—whereas satisfaction with nonprofit Wikipedia is ...
  Customer Satisfaction, Facebook, Research Summaries, Social Media
• In Email Integration, Social Media Tops Mobile
  Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized ...
  Email Marketing, Mobile Marketing, Online Marketing, Research Summaries, Social Media
• Email, Facebook, Twitter: How Users Engage With Brands
  More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly ...
  Branding, Customer Behavior, Facebook, Research Summaries
• 2010 US Ad Spend Forecast to Grow
  Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, ...
  Advertising, Forecasts, PPC Campaigns, Research Summaries
• Email Metrics: Open and Click Rates Decline
  Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to ...
  Customer Behavior, Email Marketing, Email Subject Lines, Research Summaries
• 4 Billion Web Video Ads Viewed in June
  More than 177 million US Internet users watched video content in June, also viewing more than 4.3 billion video ads, with Hulu generating the highest number of ad views at ...
  Advertising, Research Summaries, Television, Videos
• Marketing and Sales Alignment Pays Off in Recession
  Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low ...
  Collaboration, Customer Retention, Recession, Research Summaries
• Digital, Direct Marketing Hiring Softens—Less so for B2B
  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
  Career Management, Economic Crisis, Research Summaries
• Bing's Search Share Up 7% in June
  Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up ...
  Experian Hitwise Data, Google, Research Summaries, Search Engine Marketing, Search Engines
• AMA Salary Survey: Marketers Cautiously Optimistic
  Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a ...
  Career Management, Recession, Research Summaries
• World Cup Sponsors' Ads Score Big
  Spain and the Netherlands may be the World Cup final contenders on Sunday, July 11, but official World Cup advertisers in the US and UK also scored big with TV ...
  Advertising, Customer Engagement, Research Summaries
• 'Facebook Fatigue' Afflicts Teens
  Most online teens (90%) use at least one social networking site—with Facebook still their top social destination—but nearly one-fifth (19%) of teens who have created a Facebook profile say they ...
  Customer Behavior, Facebook, Research Summaries, Social Networking
• Consumer Loyalty and Satisfaction Varies by Industry
  Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.
  Customer Loyalty, Research Summaries, Segmentation
• Industrial Marketers Spending More on Digital, Social Channels
  The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing ...
  Forecasts, Research Summaries, Sales