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• Five Skills You Need to Curate Standout ContentElisa Silverman
  At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Sales
• Metadata Helps You Create Better Customer ExperiencesVebeka Guess
  Marketers often cringe at the thought of managing metadata. But when you keep in mind how powerful it is, you begin to view metadata as a key for unlocking better ...
  B2B Marketing, Customer Engagement, Customer Experience, Customer Service, Data, Digital Marketing, Lead Generation, Sales
• What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]Verónica Jarski
  Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
  Consumer Electronics, Customer Insight, Demographics, Digital Marketing, Mobile Marketing, Sales
• Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of AppsRazwana Wahid
  You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add ...
  Content, Copywriting, Customer Acquisition, Market Research, Product Marketing, Sales, Writing
• Seven Tips for Delivering Great PresentationsMatt Spaulding
  Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or ...
  Career Management, Content, Customer Acquisition, Presentations, Sales
• Four Powerful Tips for a Highly Effective B2B Social Media StrategyJawad Khan
  Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social ...
  B2B Marketing, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Analytics, Social Media, Twitter
• #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Social Analytics, Social Media, SocialSkim, Videos, Vine, YouTube
• Get Smart About What Intelligent Content Really MeansAndrew Davies
  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Insight, Data, Digital Marketing, Sales
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• Forget the Funnel: Why the Sales Process Is More Like a Pinball MachineLisa Shepherd
  The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine.
  Customer Behavior, Customer Engagement, Sales, Social Media
• How Marketing Can Contribute to Revenue Generation [Infographic]Glenn Gow
  These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an ...
  Career Management, Collaboration, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Operations, Marketing Strategy, Sales
• Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)Buddy Vaughn
  Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
  Advertising, Brand Awareness, Lead Generation, Measurement, Mobile Marketing, Online Marketing, PPC Campaigns, Sales, Sales and Advertising, Social Media, Television
• The Most Common Insights That B2B Marketers Use and Their DrawbacksTim Riesterer
  The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use.
  B2B Marketing, Business Intelligence, Marketing Strategy, Sales
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• The Top Online Lead Generation Tactics and MetricsAyaz Nanji
  Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
  Digital Marketing, Email, Email Marketing, Lead Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• The Seven Phases of Effective Presentations: How Not to Bore Your AudienceYad Bhatti
  Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven ...
  Career Management, PowerPoint, Presentations, Sales
• Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina Jaramillo
  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
  Career Management, Community, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Sales, Social Media, Thought Leadership
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• Communicate Like a Founding Father: Three Simple Lessons From the Declaration of IndependenceBrian Burkhart
  Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
  Content, Customer Communications, Presentations, Sales, Web Content, Writing