Small Business

Topics » Articles » Small Business

• Small Business Branding: The Personal ConnectionWilliam Arruda
  Branding, Collaboration, Management, Marketing Tips, Personal Branding, Small Business
• Keys to Branding Your Small BusinessJay Lipe
  Branding, Logos, Naming, Small Business, Taglines
• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape MarketingEric Kintz
  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly ...
  Blogging, Podcasting, Small Business, Social Media, Social Networking, Video Blogs
• A View From the Top: Why Some of the Best Marketers Are WomenWilliam Arruda
  Patricia Hume, global VP of Avaya, gives her own views from the top about what she looks for in new hires, why she sometimes hugs her co-workers, and why women ...
  B2B Marketing, Career Management, Collaboration, Creativity, Small Business
• A Marketing Toolkit for Every CEOLaura Patterson
  If you're the CEO of a small or medium-sized business, your challenges not only include prioritizing the numerous demands on your time, balancing short-term opportunities with long term goals, managing ...
  Collaboration, Lead Generation, Marketing Inspiration, Metrics, Small Business, Value Propositions
• Marketing Challenge: Setting Your Marketing BudgetHank Stroll
  This week: How does a business determine how much to devote to its marketing budget? Unfortunately, there's no magic number or formula. The most common answer is, "It depends."
  Marketing Budgets, Marketing Challenges, Metrics, Sales, Small Business
• Running Big Business Marketing With Small Business ThinkingAnthony Cirillo
  Entrepreneurs see the world in a different way. Different perspectives foster innovation. All around a given community, there are hundreds of success stories of mom-and-pop operations that have grown successful ...
  Advertising, Collaboration, Market Research, Marketing Tips, Small Business, Testing
• Marketing Challenge: The Timing of Release DatesHank Stroll
  Whether you are talking Harry Potter books or more complex products, the timing of release dates can be critical to your success—especially if those products or bundled services are being ...
  Marketing Challenges, Product Marketing, Small Business
• Limited Web Site Budget? Focus on ContentGrace Stoeckle
  Web sites run by small businesses far outnumber the Web sites run by large corporations. This means that most sites are produced and operated on a relatively small budget. Each ...
  Hiring Outside Resources, Small Business, Thought Leadership, Web Copy, Websites
• SWOT Team: When Marketing Campaigns FlopHank Stroll
  This week: Past success don't guarantee future success for products. So what do you do when a marketing effort flops? Join the conversation! Also this week, read your advice on: What ...
  Branding, Market Research, Marketing Challenges, Marketing Strategy, Small Business
• SWOT Team: 'Tis the Season for B2B?Hank Stroll
  This week, add your two pesos to the dilemma: If you're a service business or sell a more complex product, is it still possibly to take advantage of the holiday ...
  Branding, Case Studies, Marketing Challenges, Print Collateral, Small Business
• Networking for DollarsJeff Sloan, Rich Sloan
  nowing of dream financiers is one thing, but getting to them is another thing altogether.
  Marketing Smarter, Marketing Strategy, Referrals, Small Business
• SWOT Team: Help! Our New Marketing Boss Steps on EverythingHank Stroll
  This week: How do you handle a new boss who gives orders and takes little or no input? Also this week, read your answers to: How do you sell a ...
  Customer Acquisition, Marketing Challenges, Small Business, Thought Leadership
• SWOT Team: Everyone’s a Marketing CriticHank Stroll
  ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a ...
  Collaboration, Creativity, Marketing Challenges, Small Business, Targeting
• Natural Search: The Great EqualizerScott Buresh
  mall companies can, and often do, dominate their behemoth competitors in the search world, for a variety of reasons.
  Hiring Outside Resources, Search Engines, SEO, Small Business, Websites
• SWOT Team: Will CAN-SPAM Make List Brokers Obsolete?Hank Stroll, Yvonne Bailey
  Should legitimate marketers continue to work with third-party list brokers or build their own in-house lists? Also this week: What are your best practices for selling to the CEO?
  CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges, Sales, Small Business
• A Case Against Doing Business With KinKimberly McCall
  Families and commerce are a lethal concoction.
  Marketing Inspiration, Marketing Strategy, Small Business
• Small Business Branding: The Personal ConnectionWilliam Arruda
  So, as the leader of a small business, how do you succeed in a dynamic world of increasing complexity with a much larger set of competitors?
  Brand Positioning, Branding, Personal Branding, Small Business
• How To Avoid an Employee Power PlayDan Lazar
  While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning signs.
  Management, Marketing Tips, Small Business
• Branding: The Concept That Ate the Ad IndustryKimberly McCall
  The essence of branding is not an ad, logo, corporate identity, Web site, or brochure. Instead, the essence of branding is leaving the desired emotional imprint in the heart and ...
  Advertising, Branding, Small Business, Taglines