SMBs

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• Small Business Owners' Favorite Digital Tools and PlatformsAyaz Nanji
  Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data, Technology
• How SMBs Are Using Social MediaAyaz Nanji
  More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, ...
  Digital Marketing, Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• Digital Tools Recommended Most by SMB Owners [Infographic]Ayaz Nanji
  Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Small Business Owners' Top Marketing Priorities and Challenges in 2016Ayaz Nanji
  Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
  Content Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Are SMBs Expecting a Good Holiday Season and 2016?Ayaz Nanji
  Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.
  B2C, Research Summaries, Sales, SMBs, Survey Data
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• What SMBs Look for in Digital Marketing SolutionsAyaz Nanji
  How do small and midsize businesses choose their digital marketing partners? To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, ...
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• How Small Businesses Are Using Social Media [Infographic]Ayaz Nanji
  Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted ...
  Direct Marketing, Research Summaries, Small Business, SMBs, Social Media, Survey Data
• The State of Woman-Owned Businesses in 2015Ayaz Nanji
  Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data, Women
• The Costs and Benefits of Being a Small Business Owner [Infographic]Ayaz Nanji
  Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• What Consumers Expect of Local Businesses on FacebookAyaz Nanji
  Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O ...
  Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on CustomersJohn Gagnon
  Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile ...
  Advertising, Local Marketing, Mobile Marketing, PPC Campaigns, Retail Marketing, Search Engine Marketing, Small Business, SMBs, Targeting
• The Most Effective Marketing Strategies for Small BusinessesAyaz Nanji
  Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.
  Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)Noelle Federico
  With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and ...
  Customer Engagement, Customer Relationships, Promotions, Small Business, SMBs, Social Media, User-Generated Content
• How B2B Software SMBs Are Using Social MediaAyaz Nanji
  Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
  B2B Marketing, Facebook, LinkedIn, Research Summaries, SMBs, Social Media, Social Networking, Twitter
• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• How Consumers Engage With Small Businesses on FacebookAyaz Nanji
  Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• The Four Types of Small Business OwnersAyaz Nanji
  Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to ...
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data