Social Listening

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• Win With Social Intelligence: Vital Tips for CMOs in 2016 and BeyondWill McInnes
  A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business ...
  Data, Market Research, Research, Social Analytics, Social Listening, Social Media
• How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]Verónica Jarski
  The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for ...
  Advertising, Brand Awareness, Brand Management, Consumer Electronics, Content, Sales and Advertising, Smartphones, Social Listening, Social Media, Twitter, Videos, Websites
• The Do's and Don'ts of Social Media Research [Infographic]Verónica Jarski
  Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help ...
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research, Social Listening, Social Media, Social Networking, Word-of-Mouth
• 10 Essential Tools for Marketing on InstagramPreston Pierce
  Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a ...
  Instagram, Mobile Marketing, Social Analytics, Social Listening, Social Media
• Three Huge Mistakes You're Committing in Your Social ContentKatie Carlson
  Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.
  Brand Management, Content, Content Marketing, Customer Engagement, Digital Marketing, Social Listening, Social Media
• How to Benchmark Your Marketing Performance Against Your Competition'sAnna Kayfitz
  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  Benchmarking, Data, Digital Marketing, Market Research, Marketing Analytics, Marketing Strategy, Social Listening, Websites
• Successful Community Managers Share the Secrets of Their TradeJuliet Carnoy
  Top community managers divulge their tips for engaging their customers via social media.
  Brand Management, Branding, Customer Communications, Customer Engagement, Social Listening, Social Media, Social Networking
• Three Ways a Social CMO Boosts Your Bottom LineWill McInnes
  Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO does that.
  Career Management, Digital Marketing, High-Tech Marketing, Marketing Strategy, Social Listening, Social Media
• What People Say on Social Media After Big Life EventsAyaz Nanji
  Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
  Customer Behavior, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
  As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
  Blogging, Collaboration, Content, Content Marketing, Hiring Outside Resources, Marketing Operations, Measurement, Project Management, Social Analytics, Social Listening, Social Media, Web Content
• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• How to Mine Social Media for Authentic Market IntelligenceMarcel Florez
  Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.
  Business Intelligence, Customer Insight, Customer Relationships, Customer Service, Data, Market Research, Product Management, Social Listening, Social Media
• The Biggest Hurdle to Reaching Hispanics Isn't Language, It's MobileYuriy Boykiv, Rob Douglas
  Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ...
  Advertising, Customer Behavior, Customer Experience, Customer Relationships, Hispanic Marketing, Mobile Marketing, Social Listening, Social Media, Videos
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• The Most Mentioned B2B Brands OnlineAyaz Nanji
  IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations.
  B2B Marketing, Brand Management, Research Summaries, Social Listening, Social Media, Social Networking, Technology
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• Seven Marketing Mistakes That Cause Chargebacks and Profit LossJessica Velasco
  Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits ...
  Content, E-Commerce, Product Marketing, Retail Marketing, Social Listening, Social Media, Website Design, Websites
• Five Quick Tips for Engaging Prospects Through the Buyer's JourneyTim Minahan
  In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
  Customer Acquisition, Customer Engagement, Digital Marketing, Sales, Social Listening, Social Media