Social Media

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• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing
• Five Ways Motherhood Deepens Millennials' Love of TechnologyStacy DeBroff
  When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Millennials, Smartphones, Social Media, Technology
• Five Tips for Creating and Using a Great Event HashtagSarah Lang
  When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that ...
  Conferences, Content, Social Media, Tradeshows/Events, Word-of-Mouth
• #SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's RoundupAngela Natividad
  What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy ...
  Advertising, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Testing, Twitter, Videos
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• What Millennials Expect From You on Social MediaAdam Padilla
  Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk.
  Brand Management, Consumer Electronics, Customer Engagement, Facebook, Instagram, Millennials, Mobile Marketing, Smartphones, Social Media, Twitter
• The State of Social Media Marketing [Infographic]Verónica Jarski
  Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media ...
  Blogging, Content, Customer Engagement, Facebook, Instagram, Marketing Budgets, Mobile Marketing, Social Media, Twitter
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• Top 10 Opinion Articles of 2015 on MarketingProfs
  These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
  Brand Management, Career Management, Content, Customer Relationships, Email, Public Relations, Social Media
• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media, Testimonials, User-Generated Content, Videos, Vine, Webinars
• B2C Industries That Get the Most Engagement on Social MediaAyaz Nanji
  Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
  B2C, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Repinned Content Types on PinterestAyaz Nanji
  Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.
  Content, Content Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• Ranking GOP Presidential Candidates According to Digital StrategyJeremy Page
  The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or ...
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Social Media, Twitter
• Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf LifeRory Schaff
  The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Analytics, Social Media, Web Content, Writing
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• Content Types Men Share MostAyaz Nanji
  Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking
• How to Best Use Instagram This Holiday Season [Infographic]Verónica Jarski
  Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
  Customer Behavior, Customer Insight, Digital Marketing, Instagram, Product Management, Product Marketing, Social Media