Social Media

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• Marketers' Biggest Challenges With Social InfluencersAyaz Nanji
  Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
  Brand Ambassadors, Marketing Challenges, Research Summaries, Social Media, Social Networking, Survey Data
• How to Supercharge Your Marketing With Visual Storytelling [Infographic]Verónica Jarski
  People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
  Content, Content Marketing, Creativity, Customer Engagement, Customer Relationships, Customer Retention, Facebook, Pinterest, Social Media, Videos
• The Biggest Hurdle to Reaching Hispanics Isn't Language, It's MobileYuriy Boykiv, Rob Douglas
  Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than ...
  Advertising, Customer Behavior, Customer Experience, Customer Relationships, Hispanic Marketing, Mobile Marketing, Social Listening, Social Media, Videos
• The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
  Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
  Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization, Social Media, Strategy, Technology
• Marketers, Stop Hesitating and Start Embracing InstagramBob Sybydlo
  Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.
  Brand Management, Brand Positioning, Branding, Collaboration, Community, Content, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Instagram, Social Media
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• From Engagement to Leads: The Psychology Behind Converting Social Media FansBojana Dobran
  Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.
  Behavioral Marketing, Customer Behavior, Customer Loyalty, Social Media
• Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina Jaramillo
  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
  Career Management, Community, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Sales, Social Media, Thought Leadership
• The Top-Rated Social Analytics Tools by MarketersAyaz Nanji
  Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by ...
  Research Summaries, Social Analytics, Social Media, Social Networking
• The Best Time of Day to TweetAyaz Nanji
  The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.
  Research Summaries, Social Media, Social Networking, Twitter
• What the US Road to Independence Would Have Looked Like in 2015 [Infographic]Verónica Jarski
  Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms.
  Humor, Social Media, Technology
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• Five Marketing Lessons From Taylor Swift, Brand SavantKatie L. Fetting
  Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her ...
  Brand Loyalty, Brand Management, Branding, Career Management, Content, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Strategy, Social Media
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• What People Say About Their Jobs on TwitterAyaz Nanji
  Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• The Revolution Will Be Curated: Here's What That Means for PRBob Geller
  These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
  Content, Press Releases, Public Relations, Social Media, Web Content, Writing
• Six Tips for Planning a Successful Tradeshow ExhibitionTimothy Carter
  You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
  Conferences, Lead Generation, Lead Nurturing, Sales, Social Media, Tradeshows/Events
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos