Social Media

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• What Motivates Customers to Make Recommendations on Social Media? [Infographic]Verónica Jarski
  Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.
  Customer Behavior, Customer Engagement, Customer Insight, High-Tech Marketing, Product Marketing, Social Media
• Which Digital Marketing Tactic Has the Biggest Revenue Impact?Ayaz Nanji
  One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
  B2B Marketing, Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!Angela Natividad
  Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Social Analytics, Social Media, SocialSkim, Vine
• Which Tweets Does Google Search Value Most?Ayaz Nanji
  What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
  Google, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• B2B Content on Social Media: Top Networks and TacticsAyaz Nanji
  Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and TopicAyaz Nanji
  Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Twitter
• Tips for Getting Customers to Share Their Love for Your BrandMary Kay Hyde
  Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand.
  Brand Loyalty, Brand Management, Branding, Customer Relationships, Social Media
• #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!Angela Natividad
  Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Metrics, Mobile Marketing, Search Engines, Social Media, Social Networking, SocialSkim, Twitter, Vine, Web Analytics, YouTube
• The Best Social Networks for Engaging Event AttendeesAyaz Nanji
  Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report.
  Conferences, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Tradeshows/Events, Twitter
• Why Every Person in Your Company Needs to Be Using LinkedInWilliam Arruda
  Very few companies have effectively implemented a comprehensive LinkedIn branding plan. But those that have are reaping these powerful benefits.
  Brand Management, High-Tech Marketing, LinkedIn, Social Media
• Twitter Benchmarks for Brand Accounts: 4Q14Ayaz Nanji
  The volume of tweets by major brands increased 11%, on average, between 4Q13 and 4Q14, according to a recent report from Simply Measured.
  Benchmarking, Research Summaries, Social Media, Social Networking, Twitter
• This Is the Secret to Great B2B ContentDr. Andrew Bredenkamp
  Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone ...
  B2B Marketing, Brand Management, Content, Content Marketing, Customer Engagement, Social Media
• Three New Twitter Updates You Need to Take Advantage of in 2015Alfredo Ramos
  Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.
  Content, Customer Engagement, Social Media, Twitter, Videos
• #SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!Angela Natividad
  We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• A Marketer's View: An 11-Step Plan for Launching Your StartupMelissa Cohen
  Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these ...
  Management, Marketing Communications, Marketing Strategy, Positioning, Presentations, Project Management, Public Relations, Social Media
• Forget Romance: 2015 Valentine's Day Shopping Trends Toward Family and FriendsStacy DeBroff
  Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead?
  Customer Behavior, Customer Insight, Sales and Advertising, Social Media
• The Perfect Pinterest Formula for Growing Your FollowingAndy Eliason
  Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every ...
  Content, Content Marketing, Digital Theory, E-Commerce, Pinterest, Retail Marketing, Social Media
• How the Big 4 Social Platforms Differ: Members vs. VisitorsAyaz Nanji
  Facebook has the most global members of any social network but YouTube has the most monthly visitors, according to a recent report from Global Web Index.
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data, YouTube