Social Media

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• Valentine's Day E-Commerce Tips [Infographic]Verónica Jarski
  Are you sharing the love with your customers this Valentine's Day? Here are the best ways to optimize your ROI this holiday.
  Advertising, Facebook, Pinterest, Sales, Sales and Advertising, Social Media
• Four Ways to Attract New Email Subscribers and Grow a Better ListChristopher Lester
  You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost ...
  Content, Customer Communications, Customer Relationships, Email, Email Lists, Social Media, Websites
• How to Use 'Alternative' Social Networks in Your Marketing StrategyMark Mars
  Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello?
  Advertising, Content, Google+, Instagram, Marketing Strategy, Pinterest, Social Media, Social Networking
• Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic]Verónica Jarski
  Are you prepared to tackle digital marketing in 2015? Here's a look at three tactics to include in your marketing this year.
  Email, Marketing Strategy, Online Marketing, Reputation Management, Social Media
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• Holiday Season Retail Search Data: Thanksgiving Shopping SurgedAyaz Nanji
  Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo.
  Advertising, E-Commerce, PPC Campaigns, Research Summaries, Retail Marketing, Search Engine Marketing, Social Media, Social Networking
• Should You Say Hello or Goodbye to Ello?James McAllister
  Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision.
  Customer Relationships, Marketing Strategy, Social Media, Strategy
• Do Brands Respond to Mentions on Twitter?Ayaz Nanji
  Only 47% of retail brands engage on Twitter when tagged in an @mention, according to a recent report from Brandwatch.
  Customer Service, Research Summaries, Social Media, Social Networking, Twitter
• Three Steps to Writing a Stellar LinkedIn Profile SummaryWilliam Arruda
  If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
  Career Management, Content, Lead Generation, LinkedIn, Networking, Personal Branding, Social Media, Social Networking
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• Which NFL Teams Are Winning (and Losing) on Twitter?Ayaz Nanji
  NFL teams now have 13.2 million followers on Twitter in total, and teams have increased their follower base by an average of 27% since August 2014, according to a recent ...
  Research Summaries, Social Media, Social Networking, Twitter
• Why You Can't Ignore Social's Selling PowerPeter Prodromou
  How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of ...
  Consumer Electronics, Customer Behavior, Sales, Social Media, Twitter
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• UGC Can Strengthen the Relationship Between Your Social Media and Content MarketingJake Athey
  The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
  Brand Ambassadors, Content, Content Marketing, Social Media, Videos
• The Good and the Bad of Social Media Marketing [Infographic]Verónica Jarski
  Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons.
  Marketing Strategy, Social Media
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)Larry Kim
  In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  Blogging, Career Management, Content, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• Social Data's Influence on B2B Sellers and Buyers [Infographic]Verónica Jarski
  Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey.
  Customer Relationships, Data, Marketing Strategy, Sales, Social Media
• Five Ways to Counteract Facebook's News Feed Post CrackdownAlfredo Ramos
  What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network?
  Advertising, Content, Customer Relationships, Facebook, Social Media, Social Networking, Web Analytics
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter