Social Media

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• Social Network Data: Usage Trends, Demographic ProfilesAyaz Nanji
  Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project.
  Demographics, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The No. 1 Mistake That Even Some Brilliant Social Media Marketers MakePeter Friedman
  Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this ...
  High-Tech Marketing, Marketing Strategy, Social Media, Time Management
• The Ultimate Social Network Cheat Sheet [Infographic]Verónica Jarski
  So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of ...
  Content, Facebook, Instagram, LinkedIn, Pinterest, Social Media, Twitter, YouTube
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1)Larry Kim
  We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some real-world lessons from Westeros's favorite characters and clans about how ...
  Career Management, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Beyond Impressions and Reach: Connecting Campaigns to ConversionsStacy DeBroff
  Marketers need to focus beyond reach numbers and craft digital marketing and social media campaigns that deliver results. Here are some strategies to help you get started.
  Customer Acquisition, Data, Marketing Strategy, Marketing Tips, Social Media
• #SocialSkim: Facebook at Work, Twitter Syndication Ads, the Latest Social Slang, More!Angela Natividad
  Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get ...
  Advertising, B2C, Content, Customer Engagement, Customer Relationships, Facebook, Google, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]Kerry O'Shea Gorgone
  Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online channels to reach car buyers.
  Content, Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Social Media
• Why Social Media Marketers and Brand Managers Should Care About Employee AdvocacyDave Hawley
  How can you make your brand's story stand out in today's noisy, always-on, social world? One solution is to harness the power of employee advocacy.
  Brand Awareness, Digital Marketing, Social Media, Social Networking
• Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)Noelle Federico
  With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and ...
  Customer Engagement, Customer Relationships, Promotions, Small Business, SMBs, Social Media, User-Generated Content
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)Mike Volpe
  Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a revenue-building medium—and adopt a results-driven approach toward it. ...
  Measurement, Metrics, ROI, Social Analytics, Social Media
• Four Steps to Getting Started With Social SellingAtri Chatterjee
  Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver ...
  Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Social Media, Social Networking
• Why Social Is the New Word-of-Mouth Marketing, and What That MeansBrewster Stanislaw
  If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.
  Customer Engagement, Sales, Social Media, Word-of-Mouth
• Five Rookie Website Mistakes You Can Fix TodayAndy Crestodina
  The planning, design, writing, programming, and testing... a website can take hundreds of hours to build. The result of all that effort depends on a lot of little things—some of ...
  Content, Social Media, Testimonials, Web Content, Website Design, Websites, YouTube
• Top Brand Marketers Share What They're Gearing Up for in 2015Gregarious Narain
  Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.
  Brand Management, Marketing Strategy, Social Media
• Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]Vahe Habeshian
  Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love?
  Brand Management, Customer Relationships, Social Analytics, Social Media
• What Digital Marketers Can Expect in 2015Russ Fradin
  The following five trends will make a big difference in digital marketing in 2015.
  Consumer Electronics, High-Tech Marketing, Marketing Strategy, Personalization, Social Media, Videos
• #SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!Angela Natividad
  Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, Social Networking, SocialSkim, Targeting, Twitter, Vine
• The 10 Most 'Loved' Brands on Social Media [Infographic]Ayaz Nanji
  MTV was the most "loved" brand on social media last month, according to a recent report from Hootsuite.
  Brand Management, Branding, Research Summaries, Social Media, Social Networking, Twitter
• Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan Solomon
  Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
  Advertising, Content Marketing, Marketing Strategy, Mobile Marketing, PPC Campaigns, Public Relations, Search Engine Marketing, Social Media, Targeting, Television, TV