Social Media

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• How to Use Internet Memes to Market Your Content, Your Products, and Your BrandElizabeth Victor
  Internet memes—images overlaid with text—are a popular way for brands to reach audiences. As followers and fans share the images, your products, logo, and brand spread to people you wouldn't ...
  Brand Awareness, Content, Content Marketing, Facebook, Humor, Instagram, Online Marketing, Pinterest, Social Media
• #SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, Top Video Ads, More!Angela Natividad
  'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Online Marketing, Search Engine Marketing, Social Media, SocialSkim, YouTube
• Three Surprising Ways You Can Use PPC to Enhance Your Content MarketingAdam Lundquist
  Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Facebook, Google, Online Marketing, PPC Campaigns, Social Media, Targeting
• Making Lead Gen More Actionable: Eight B2C Customer Acquisition TipsNeil Rosen
  We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads ...
  B2C, Customer Acquisition, Customer Relationships, Email Marketing, Lead Generation, Lead Nurturing, Retail Marketing, Social Media
• Why Millennials Engage With Brands on Social MediaAyaz Nanji
  Some 84% of Millennials who have liked companies on Facebook say doing so is a way to show their support for the brand, according to a recent report from The ...
  Customer Behavior, Facebook, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Why Popularity Alone Is Not a Winning StrategyMartyn Tipping
  Pursuing popularity as the sole measure of social success can be detrimental to brand building. Here's why.
  Brand Management, Content, Customer Engagement, Social Media
• Three Ways to Customize Content Across Social Channels for Greater ResponseKeith Quesenberry
  Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Integrated Marketing, Pinterest, Social Media, Twitter, Videos, Vine, Web Content, YouTube
• How Marketing and Customer Service Approach Customer Engagement [Infographic]Verónica Jarski
  Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic.
  Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Social Media
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Content Marketing: The Leftover TrickTim Matthews
  It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Presentations, SlideShare, Social Media, Web Content, White Papers, Writing
• The Most Wanted Holiday Gifts According to Social MediaAyaz Nanji
  What do people want most for the holidays this year? Good ol' cash, according to a recent report from Prime Visibility.
  Customer Behavior, Research Summaries, Retail Marketing, Social Media, Social Networking
• How Switching From Outbound to Inbound Selling Can Rewrite Your CareerTom Martin
  Changing from outbound marketing to inbound marketing brought me invisible sales and changed my career forever. Find out why you should consider making the switch.
  Content, Content Marketing, Inbound Marketing, Sales, Social Media
• How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content SourcesAyaz Nanji
  Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
  Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking, Twitter
• Tips for Making Showrooming Work in Your FavorRobyn Hannah
  Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs.
  Consumer Electronics, Customer Engagement, Customer Experience, Mobile Marketing, Sales, Social Media
• Are You Ready to Tackle Omni-Channel in the 2014 Holiday Season? [Infographic]Verónica Jarski
  Are your omni-channel initiatives naughty or nice this holiday season? Take this short quiz to find out whether you're unprepared or set up for omni-channel success.
  Customer Experience, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Social Media
• Nine Ways to Sharpen Your Customer Research (Part 2 of 2)Will Blunt
  In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
  Crowdfunding, Customer Behavior, Customer Insight, Customer Relationships, Google+, LinkedIn, Market Research, Research, Social Media, Surveys, Twitter
• What Might Black Friday E-Commerce Look Like This Year? [Infographic]Verónica Jarski
  Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
  Consumer Electronics, Customer Behavior, E-Commerce, Mobile Marketing, Sales, Social Media
• How Identity Influences Online Content Sharing [Infographic]Ayaz Nanji
  One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
  Content, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media