Social Media

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• The Volume of Twitter Mentions by Country, Language, and TimeAyaz Nanji
  Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention.
  Research Summaries, Social Media, Social Networking, Twitter
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• Seven Content Marketing Tips for Media Pickup and Massive ExposureLarry Kim
  Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into ...
  Content, Content Marketing, Positioning, Public Relations, Social Media, Web Content, Word-of-Mouth
• Uniting Inbound Marketing and Online Reputation Management Makes SenseJohn Siebert
  The nature of inbound marketing makes it perfectly capable of improving a business's online reputation. Here's why.
  Inbound Marketing, Marketing Strategy, Reputation Management, Social Media
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Five Tips and Examples for Digital Marketing SuccessSarika Periwal
  With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people ...
  Customer Communications, Digital Marketing, Metrics, Mobile Marketing, Online Marketing, Social Media, Targeting
• Get to Know Generation Z: Marketing's Next Big Audience [Infographic]Verónica Jarski
  Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing.
  Customer Behavior, Customer Insight, Demographics, Social Media
• Six Tactics for Successfully Marketing to MillennialsDave Hawley
  Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics ...
  Advertising, Data, Demographics, Marketing Communications, Marketing Strategy, Millennials, Social Media, User-Generated Content
• How Social Media Advertising Affects SalesAyaz Nanji
  The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
  Advertising, Research Summaries, Sales, Sales and Advertising, Social Media
• The Driving Forces Behind 10 Years of Storytelling [Infographic]Peter Baron
  This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
  Blogging, Content, Copywriting, Press Releases, SEO, Social Media, Writing
• The Five Must-Have Traits of an Optimized Business BlogHayley Mullen
  Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, ...
  Blogging, Content, Content Marketing, Inbound Marketing, Mobile Marketing, Social Media, Targeting, Web Content, Website Design
• Blog and Social Media Usage by Fortune 500 CompaniesAyaz Nanji
  Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to ...
  Blogging, Blogging Strategy, Content, Content Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Twitter, YouTube
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Harsh Truths About Inbound Marketing That You Need to KnowClayton Wood
  Businesses need to be aware about the ugly side of inbound marketing and able to openly discuss the following truths.
  Digital Marketing, Inbound Marketing, Social Media, Videos
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• Five Ways to Maintain Credibility in Your Content MarketingPetr Palas
  Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Social Media, Web Content, Writing
• What Facebook's Evolving Social Graph Means for Content MarketersSteve Wick
  As Facebook's concept of the social graph evolves, it presents new opportunities for content marketing on Facebook. Here's a look at some of those opportunities.
  Content, Content Strategy, Customer Insight, Facebook, Social Media
• Sprinklr Acquires Branderati: Why You Should CareAnn Handley
  As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through ...
  Customer Evangelists, Customer Relationships, Digital Marketing, Marketing Analytics, Marketing Strategy, Metrics, Public Relations, Social Media, Word-of-Mouth
• How Companies Fail With Social Media MetricsAndrew Garberson
  Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
  Customer Behavior, Customer Insight, Digital Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Social Media
• The Most Effective Paid Digital Media Channel in 2Q14Ayaz Nanji
  Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Research Summaries, Social Media