Social Media

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• 11 Facts About Moms' Back-to-School Shopping [Infographic]Verónica Jarski
  Want to learn about moms' back-to-school shopping and social media habits? Check out the following infographic.
  Customer Behavior, Customer Insight, Social Media, Technology, Women
• Marketers' Perceptions of Real-Time Marketing [Infographic]Verónica Jarski
  Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing?
  Customer Relationships, Email, Marketing Strategy, Relationship Marketing, Social Media
• Top Acquisitions of the Biggest Tech Companies [Infographic]Verónica Jarski
  Which companies are the biggest spenders in tech acquisitions? Here's a look at significant tech acquisitions through the years and how those purchases affected business.
  Brand Management, Google, Marketing Strategy, Social Media, Thought Leadership
• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• How Popular Is Snapchat With Millennials?Ayaz Nanji
  Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore.
  Mobile Marketing, Research Summaries, Snapchat, Social Media, Social Networking
• How Consumers Engage With Small Businesses on FacebookAyaz Nanji
  Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• Why You Need to Stop Avoiding Google+Samantha Shelley
  I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's ...
  Content, Digital Marketing, Google+, SEO, Social Media, Social Networking, Websites
• The Emotions That Make Images Go ViralAyaz Nanji
  What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Survey Data
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking
• Pinterest for E-Commerce [Infographic]Verónica Jarski
  Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Marketing Strategy, Pinterest, Social Media
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• Customer Service via Facebook: Benchmarks and TrendsAyaz Nanji
  Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers.
  Customer Service, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• In the Content Marketing Kingdom, Third-Party Experts RulePhilip Paranicas
  The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Public Relations, Social Media, Testimonials, Thought Leadership, User-Generated Content
• The Social Life of the App-Addicted Teen [Infographic]Amy Williams
  Whether teens are sitting in class or hanging out at home, they are constantly running apps on their smartphones. Here's a look at this highly connected demographic.
  Consumer Electronics, Customer Behavior, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...Angela Natividad
  This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo ...
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Online Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestro
  These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
  Content, Content Marketing, Digital Marketing, Google, Marketing Tips, Mobile Marketing, Social Media, Videos, Web Content, YouTube
• Four Reasons to Outsource Your Social Media (and Four Reasons Not to)Ben Austin
  Should you outsource your social media? Before you make a decision, carefully weigh the pros and cons
  Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Challenges, Social Media, Social Networking, Twitter, YouTube
• Three Questions You Have to Ask Yourself About Your Social BrandLance Neuhauser
  Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to ...
  Brand Awareness, Brand Management, Customer Engagement, Measurement, Metrics, Social Media
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine