Social Media

Topics » Articles » Social Media

• #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRsAngela Natividad
  It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to ...
  Advertising, Content, Customer Behavior, Customer Insight, Digital Theory, Facebook, Social Media, SocialSkim
• How to Engage With Facebook Fans to Build a Successful NonprofitMelissa Hannon
  You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social ...
  Content, Customer Engagement, Customer Relationships, Facebook, Nonprofits, Social Media, Social Networking
• Big Data Has Arrived, but Big Insights Have NotKoen Pauwels
  Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Here's a look at two big misconceptions regarding Big Data.
  Big Data, Customer Relationships, Data, Small Data, Social Media
• The Content Consumption Habits of LinkedIn UsersAyaz Nanji
  Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according ...
  Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• Seven Small Online-Conversion Details That Make a Big DifferenceBryan Lovgren
  Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to ...
  B2C, Retail Marketing, Social Media, Web Content, Website Design, Websites
• The Most Effective Calls to Action for Facebook PostsAyaz Nanji
  Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• How Charities Are Using Social MediaAyaz Nanji
  Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to ...
  Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Three Questions Nonprofits Should Not IgnoreVarda Meyers Epstein
  One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix ...
  Blogging, Management, Nonprofits, Social Media
• The Social Side of FIFA World Cup 2014 [Infographic]Verónica Jarski
  This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play ...
  Customer Engagement, Customer Experience, Facebook, Social Media, Television, Twitter
• The Most Popular Topics on Facebook and TwitterAyaz Nanji
  The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.
  Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Why (and When) People Mention Companies OnlineAyaz Nanji
  Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.
  Brand Management, Reputation Management, Research Summaries, Social Media, Social Networking
• Pinpoint Reputational Risk to Prevent Brand DamageGreg Mancusi-Ungaro
  Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation.
  Brand Management, Customer Behavior, Customer Insight, Digital Marketing, High-Tech Marketing, Reputation Management, Social Media
• How Women and Men Use Social Media and Mobile [Infographic]Verónica Jarski
  Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
  Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Smartphones, Social Media, Women
• The Silver Linings of Social Media MistakesMaria Mincey
  Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they ...
  Creativity, Digital Marketing, Social Media
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Five Things That PR Agencies Need to Future-ProofChris Norton
  Is your PR agency in danger of becoming obsolete? Here's a look at five areas that you should update immediately and reasons why those areas will emerge as influential in ...
  Big Data, Community, Data, Public Relations, Search Engine Marketing, Social Media