Social Media

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• How Brands Can Reach New, Younger Audiences With Social Media BrandingCarol Han
  Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
  Content, Customer Acquisition, Digital Marketing, Mobile Marketing, Online Marketing, Social Media
• The Most Important Social Network for MarketersAyaz Nanji
  B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.
  Blogging, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• The Psychology of Sharing [Infographic]Verónica Jarski
  What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ...
  Content, Customer Behavior, Customer Insight, Email, Facebook, Instagram, LinkedIn, Social Media, Twitter
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth
• #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!Angela Natividad
  Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
  Advertising, Content, Digital Marketing, Digital Theory, LinkedIn, Mobile Marketing, Social Media, SocialSkim, Twitter
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• Don't Be This Person on LinkedIn: Headline Don'ts and Do's
  What impression is your Professional Headline on LinkedIn giving your viewers? After all, a Professional Headline is like your career's one-line elevator speech. Here's a look at some horrendous headlines ...
  Career Management, LinkedIn, Social Media, Writing
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• The Top 25 Marketing Influencers [Infographic]Verónica Jarski
  The biggest influencers in marketing? Here are the top 25, according to InsideView. Take a look for a dose of inspiration for your own marketing.
  Career Management, Content, Marketing Inspiration, Social Media, Thought Leadership
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Ruining Your Reputation by 'Getting Real' on Social MediaJean Dion
  Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation ...
  Brand Management, Content, Reputation Management, Social Media, Writing
• The Real Reason Public Relations Is Getting KilledLyndon Johnson
  Recently, a MarketingProfs article claimed the information age killed public relations. Sure, PR is at an all-time low, but instead of blaming something for the demise of PR, we should ...
  Content, Press Releases, Public Relations, Social Media
• #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela Natividad
  Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Word-of-Mouth
• How All the Cool Kids Are Using Social Media to Achieve Business GoalsPhilip Paranicas
  Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the ...
  Content, Customer Engagement, Customer Insight, Customer Service, Marketing Strategy, Sales, Social Media, Thought Leadership
• How People Use LinkedIn [Infographic]Ayaz Nanji
  Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, ...
  LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• How Pairing Search and Social Boosts Campaign PerformanceAyaz Nanji
  Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
  Advertising, Campaign Management, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter
• Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine Dickinson
  Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  Consumer Electronics, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones, Social Media
• A Quick (but Thorough) Guide to YouTube OptimizationRichard Jeng
  Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Keywords, SEO, Social Media, Videos, YouTube