Social Media

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• 10 Effective Social Media Posts in 10 Minutes or LessTiffany Monhollon
  Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels ...
  Content, Content Marketing, Customer Engagement, Facebook, Instagram, Pinterest, Social Media, Time Management, Twitter, Vine, YouTube
• Quick Questions, Refresh Addiction, and Other Productivity Pitfalls to Start Avoiding NowDave Crenshaw
  Did you have a productive day or just a busy one? After all, productivity and busy-ness aren't the same thing. Here's a look at some productivity busters that regularly creep ...
  Career Management, Creativity, Email, Social Media, Time Management
• Five Ways to Take Advantage of Mobile Advertising During the World CupShawn Aguilar
  Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.
  Advertising, Creativity, Customer Engagement, Digital Marketing, Product Marketing, Promotions, Sales, Sales and Advertising, Social Media, Twitter
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• Facebook Users Engage With Brands Most on FridaysAyaz Nanji
  Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
  Advertising, Customer Behavior, Digital Marketing, Engagement, Facebook, Research Summaries, Social Media, Social Networking
• Google Goes All in on Mobile Apps With AdWords UpdatesLarry Kim
  Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.
  Ad Copy, Advertising, Consumer Electronics, Digital Marketing, Google, High-Tech Marketing, Links, Mobile Marketing, Social Media
• How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the HedgehogWilson Raj
  Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.
  Big Data, Chief Marketing Officer, Collaboration, Customer Experience, Customer Loyalty, Digital Marketing, Marketing Analytics, Social Media, Web Analytics
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• In Google Authorship, the 'Who' Overtakes the 'Where'Tom Rusling
  The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
  Content, Content Marketing, Digital Marketing, Google+, Social Media, Writing
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media
• Six Newbie Tips for Running a Successful Facebook Timeline PromotionSimon Campbell
  If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, ...
  B2C, Customer Acquisition, Customer Engagement, Facebook, Lead Generation, Social Media, Social Networking
• Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'Gary Griffiths
  If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the ...
  Customer Acquisition, Customer Relationships, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Social Networking, Twitter
• How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]Verónica Jarski
  A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a ...
  Blogging, Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Google+, Instagram, Pinterest, Social Media, Vine, Writing, YouTube
• Four Proven Tips for Being Heard Amid the Social Media RoarJordan Slabaugh
  Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world.
  Brand Awareness, Brand Management, Branding, Content, Creativity, Customer Engagement, Facebook, Marketing Strategy, Social Media, YouTube
• #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!Angela Natividad
  Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Measurement, Public Relations, Retail Marketing, Social Media, Social Networking, Television, TV, Twitter
• Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover CluesMark Brandt
  Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis.
  Brand Management, Customer Communications, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Public Relations, Segmentation, Social Media
• Find the Right Imagery for Social Media BrandingNoelle Federico
  Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand's appeal.
  Branding, Content, Digital Theory, Facebook, Social Media, Website Design
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos
• Photo Posts Spark the Most Engagement on FacebookAyaz Nanji
  Brands' Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media