Social Media

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• Most Brands Are Not Prepared to Manage Negative Social CommentsAyaz Nanji
  Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media ...
  Customer Service, Reputation Management, Research Summaries, Social Media, Social Networking, Survey Data
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• Three Things Digital-Savvy CMOs Are Doing DifferentAyaz Nanji
  Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.
  Big Data, Chief Marketing Officer, Direct Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Little Data vs. Big Data: Nine Types of Data and How They Should Be UsedJerry W. Thomas
  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  Big Data, Customer Insight, Data, Forecasts, Market Research, Measurement, Research, Sales, Social Media, Survey Data, Surveys
• Which Brand Really Won the Super Bowl Ad War? [Infographic]Verónica Jarski
  The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.
  Advertising, Brand Awareness, Brand Management, Content, Customer Behavior, Customer Engagement, Digital Marketing, Social Media
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Why Marketers Use Social Media Analytics ToolsAyaz Nanji
  Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
  Digital Marketing, Marketing Analytics, Research Summaries, Social Media, Social Networking, Survey Data
• Six Must-Have Traits of a Social Media ManagerYo Noguchi
  You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and ...
  Career Management, Content, Hiring Outside Resources, Marketing Operations, Project Management, Social Media, Social Networking
• The Mobile Landscape for 2014 [Infographic]Verónica Jarski
  Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.
  Advertising, Consumer Electronics, Customer Behavior, Customer Insight, Digital Marketing, Facebook, Google, High-Tech Marketing, Smartphones, Social Media, YouTube
• The Best Social Media Management Software [Infographic]
  How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.
  Community, Customer Experience, Customer Insight, Customer Satisfaction, Facebook, Google, Management, Social Media, Twitter
• #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform UpdatesAngela Natividad
  Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?Ken Wisnefski
  For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
  Advertising, Consumer Electronics, Content, Content Marketing, Content Strategy, Marketing Strategy, Marketing Tips, Smartphones, Social Media, Twitter
• Social Media: Your External SEO 'Plugin'Ken Myers
  In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.
  Content, Search Engine Marketing, SEO, Social Media
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• How SMBs Use Social MediaAyaz Nanji
  Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to ...
  LinkedIn, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• The Year of the Social SMB [Infographic]Verónica Jarski
  What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
  Content Marketing, Customer Engagement, Digital Marketing, Lead Generation, LinkedIn, Small Business, SMBs, Social Media, Social Networking
• #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF ResumesAngela Natividad
  Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• Five Content Curation Mistakes B2B Marketers Are MakingPatricia Hume
  Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid ...
  Content, Content Marketing, Email, Inbound Marketing, Personalization, Social Media, Social Networking