Social Media

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• Teens Remain Very Active on FacebookAyaz Nanji
  Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from ...
  Content, Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Social Media Contests: Five Do's and Five Don'tsOlivia Lin
  Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, ...
  Content, Content Marketing, Customer Acquisition, Facebook, Lead Generation, LinkedIn, Promotions, Social Media, Twitter
• Five Native Advertising Tips From a Case StudyJeremy Cesarec
  Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.
  Advertising, B2C, Branding, Publishing, Retail Marketing, Search Engine Marketing, SEO, Social Media
• Facebook Turns 10: Highlights and Stats [Infographic]Verónica Jarski
  Facebook was launched 10 years ago today. Check out the following infographic to see the milestones of the social network's journey to popularity.
  Customer Behavior, Facebook, Social Media
• Seven Ways to Awe Your Audience With the Element of SurpriseSadie Cornelius
  An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too ...
  Advertising, Content, Customer Engagement, Customer Relationships, Personalization, Promotions, Social Media
• Six Reasons Why Your Brand Needs a Social VoiceCamille McClane
  Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice.
  Branding, Customer Engagement, Customer Relationships, Social Media
• Hey, Social Media! Everything I Learned About Marketing Came From ComedyKathy Klotz-Guest
  Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most ...
  Content, Customer Relationships, Marketing Communications, Social Media, Value Propositions, Word-of-Mouth
• Tips for Working With Blogger Advocates [Infographic]Verónica Jarski
  Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
  Blogging, Blogging Strategy, Brand Ambassadors, Brand Loyalty, Social Media
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Five Content Marketing Takeaways From Ron BurgundyAdam Weinroth
  "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five ...
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Promotions, Public Relations, Social Media, Television, TV, YouTube
• Three Ways to Kick-Start Your Small-Business Marketing in 2014 [Infographic]Hunter Boyle
  Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain ...
  Blogging, Blogging Strategy, Content Strategy, Email, Marketing Strategy, SMBs, Social Media, Time Management
• How Companies Use Twitter: Big Brands vs. Small BrandsAyaz Nanji
  Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.
  Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Destroy Your Website in 13 Easy StepsAndy Crestodina
  Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
  Blogging, Content, Email, Email Lists, Keywords, Lead Generation, Mobile Marketing, SEO, Social Media, Web Content, Website Design, Websites
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• The 10 Most Shared Super Bowl Ads of All TimeAyaz Nanji
  The number of times Super Bowl ads are shared on Twitter, Facebook, and blogs has grown by 30x in the last three years, according to a recent report by Unruly ...
  Advertising, Research Summaries, Social Media, Social Networking, Television, TV
• How B2B IT Buyers Use Social NetworksAyaz Nanji
  The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
  B2B Marketing, Content Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking
• The State of Social Media in 2013 [Infographic]Verónica Jarski
  What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.
  Content, Facebook, Google+, Social Media, Twitter, Vine
• #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!Angela Natividad
  Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google Analytics, LinkedIn, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Why Marketers Need to Care About Social Search [Infographic]Verónica Jarski
  Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
  Customer Behavior, Customer Engagement, Facebook, Google+, Keywords, Search Engine Marketing, Search Engines, Social Media, Twitter