Social Media

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• How to Get More RetweetsAyaz Nanji
  Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Personal Branding Trends for 2014 (Part 1)William Arruda
  Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year ...
  Brand Ambassadors, Career Management, Content Marketing, Digital Theory, Personal Branding, Social Media, Social Networking, Videos
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Engage Your Audience: From Profile to PreferenceAnna Pfeiffer
  We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, ...
  Advertising, Content, Customer Acquisition, Customer Engagement, Customer Relationships, Social Media
• Facebook News Feed and Mobile Ads Outperform Prior UnitsAyaz Nanji
  Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a ...
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Print's Not Dead: Print Marketing Will Thrive in 2014 and BeyondVladimir Gendelman
  Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.
  Direct Marketing, Marketing Strategy, Mobile Marketing, Print Collateral, Social Media, Social Networking, Technology
• Five Big Social Media Trends for 2014Aaron Everson
  Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
  Content, Content Marketing, Customer Engagement, Data, Integrated Marketing, Social Business, Social Media, Social Networking
• The Top Digital Priorities for Marketers in 2014Ayaz Nanji
  Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.
  Digital Marketing, Email, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Social Network Data: Growth Trends, Engagement Levels, and Demographic ProfilesAyaz Nanji
  Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and ...
  Demographics, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Is Your Content Marketing a Failure? These Five Metrics Can Tell YouAlesia Krush
  What metrics can marketers track to make sure their content strategy is headed in the right direction?
  Content, Content Marketing, Engagement, Links, Measurement, Metrics, ROI, Search Engine Marketing, SEO, Social Media, Websites
• Instagram Video vs. Vine: Which Is the Video Marketing Champ?Russ Somers
  As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
  Content, Content Marketing, Instagram, Social Media, Videos, Vine
• 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]Verónica Jarski
  What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
  B2B Marketing, Content, Content Marketing, Email, Facebook, LinkedIn, Mobile Marketing, SEO, Social Media
• #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram HighlightsAngela Natividad
  It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Pinterest, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• User Age Profiles of the Top Social NetworksAyaz Nanji
  The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.
  Demographics, Facebook, Google+, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data
• Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?Larry Kim
  In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.
  Advertising, Facebook, Mobile Marketing, Retail Marketing, Search Engine Marketing, Social Media, Twitter
• How to Add Social Selling to Your Marketing MixRan Gishri
  With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Customer Insight, Customer Service, Lead Generation, Lead Nurturing, Sales, Social Media, Social Networking
• #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, MoreAngela Natividad
  It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Metrics, Mobile Marketing, Nonprofits, Social Media, Social Networking, SocialSkim
• A Five-Item To-Do List to Get Started on Your Google Plus PageStephan Hovnanian
  Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive ...
  Google, Google+, Search Engine Marketing, SEO, Social Media, Social Networking
• How Video Ad Sharing Has Changed Since 2006 [Infographic]Ayaz Nanji
  The sharing of the most popular video ads online has increased nearly 50-fold over the last eight years, according to a recent report by Unruly Media.
  Advertising, Research Summaries, Social Media, Social Networking, Videos
• How Yelp Can Help... Small Businesses Take Advantage of Reviews [Infographic]Verónica Jarski
  If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Here's a look at the benefits of doing so.
  Brand Awareness, Customer Engagement, Customer Relationships, Social Media