Social Media

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• Who Uses Instagram? Marketers, Students, and IT WorkersAyaz Nanji
  People who work in advertising and marketing are the demographic most likely to use Instagram: 10.5% have done so in the previous month, according to recent data from GlobalWebIndex.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• The Marketer's Guide to Actionable Data [Infographic]Verónica Jarski
  Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
  Content, Customer Engagement, Marketing Tips, Mobile Marketing, Social Media
• #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and BrandsAngela Natividad
  'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video ...
  Advertising, B2B Marketing, B2C, Content Marketing, Customer Experience, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Public Relations, Retail Marketing, Social Media, Social Networking, SocialSkim, Technology, Twitter
• SMBs Are Increasingly Using Twitter to Advertise and Promote
  Of 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011.
  Digital Marketing, Interactive Marketing, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• Facebook Timeline Contests vs. Facebook Apps: Which One Should You Choose? [Infographic]Verónica Jarski
  If you're having a hard time deciding when to use a Facebook Timeline contest and when to use a Facebook app, this infographic highlighting their differences can help you decide.
  Community, Customer Engagement, Facebook, Social Media
• Is Your Holiday Social Media Update Safe to Post? A Decision Tree [Infographic]Verónica Jarski
  Online content has a long shelf life, so you need to be careful that you're not posting something that you'll regret. Before you post on social media, make sure to ...
  Content, Facebook, Google+, Instagram, Social Media, Twitter
• #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...Angela Natividad
  Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Nonprofits, Social Media, SocialSkim, Twitter
• Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award WinnerKristin Veach
  The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's ...
  Conferences, Customer Experience, Lead Generation, Marketing Strategy, Metrics, Sales, Social Media
• Five Ways to Ensure Customer Participation With Mobile StorybuildingJoe Gillespie
  Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want ...
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Social Media, User-Generated Content
• Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'Jon Hall
  Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
  Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Referrals, Sales, Social Media, Social Networking, Word-of-Mouth
• Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?Ayaz Nanji
  Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by ...
  Advertising, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking
• What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]Verónica Jarski
  In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's ...
  Career Management, Email, Email Marketing, Marketing Challenges, Social Media, Websites
• Six Trends for 2014 in Mobile Marketing and AdvertisingGregory Kennedy
  Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
  Advertising, Digital Theory, Email, Facebook, Forecasts, Mobile Marketing, Social Media, Twitter
• The Most Effective Retailers on Social MediaAyaz Nanji
  AutoZone is the most effective US retailer on social media, followed by BJ's Wholesale Club, Wal-Mart, Costco, and Walgreens, according to a recent analysis by Blueocean Market Intelligence.
  Direct Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media, Social Networking, Twitter
• A Social Media Holiday Gift Wish List [Infographic]Verónica Jarski
  What holiday gifts are consumers talking about most on their social media networks? Here's a look at the top 10 and the hottest gifts by category.
  Customer Behavior, Facebook, Instagram, Social Media, Twitter
• #SocialSkim: Social Media This Week: Brands Can Use Snapchat, Better Social ServiceAngela Natividad
  It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is ...
  Advertising, B2C, Digital Marketing, Digital Theory, Pinterest, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Instagram's Ad-Supported Model: How Can Instagram Succeed?Vahe Habeshian
  Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on ...
  Advertising, B2C, Branding, Customer Behavior, Digital Theory, Instagram, Retail Marketing, Social Media, Targeting
• B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]Seth Price
  Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
  B2B Marketing, Customer Engagement, Facebook, Google+, Lead Generation, LinkedIn, Pinterest, Social Media, Twitter, Websites
• 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on AirGrant Tilus
  If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Google+, Inbound Marketing, Lead Generation, Publishing, Social Media, Video Blogs, Web Content, Webinars, YouTube
• Seven Ways to Go Beyond Black Friday If You're a Small BusinessJoe Manna
  Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways ...
  B2C, Customer Engagement, Customer Relationships, Email, Marketing Tips, Pricing, Retail Marketing, SEO, Social Media