Social Media

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• #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...Angela Natividad
  Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), ...
  Advertising, Campaign Management, Digital Marketing, Digital Theory, Facebook, Nonprofits, Public Relations, Snapchat, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?Ayaz Nanji
  The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according ...
  Demographics, Facebook, Nonprofits, Research Summaries, Retail Marketing, Social Media, Social Networking
• How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)Nicholas A. Kosar
  In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
  Career Management, Customer Acquisition, Lead Generation, LinkedIn, Sales, Services Marketing, Social Media, Social Networking
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• The History of Hashtags [Infographic]Verónica Jarski
  Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.
  Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, Twitter, Vine
• Four Steps to Building Your Content Marketing Dream TeamKevin Cain
  Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Operations, Marketing Strategy, Social Media, Web Content, Writing
• The Most Effective Tactics for Acquiring Facebook Fans and Twitter FollowersAyaz Nanji
  Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...
  Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram AdsAngela Natividad
  It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)Nicholas A. Kosar
  Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
  Content, Content Marketing, Customer Acquisition, Customer Communications, Digital Marketing, Inbound Marketing, Online Marketing, Services Marketing, Social Media, Writing
• Vote: The Most Maddening Social Media Behavior
  We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown ...
  Content, Customer Behavior, Social Media, Social Networking
• #SocialSkim: Social Media This Week: G+ Changes, Facebook News, RecruitingAngela Natividad
  Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets ...
  B2B Marketing, B2C, Career Management, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Google+, LinkedIn, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• The New Normal in Professional Services Marketing (Article 1 of 3)Nicholas A. Kosar
  Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, ...
  Digital Marketing, Marketing Strategy, New Media, Services Marketing, Social Media
• Unlock the Potential of Real-Time MarketingJenn Deering Davis
  Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.
  Content, Customer-Centric, Data, Digital Theory, Market Research, Marketing Strategy, Measurement, Social Media
• Social Media Strategies: How Top Brands Staff, Budget, and MeasureAyaz Nanji
  Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Metrics, Research Summaries, Social Media, Social Networking
• Five Ways to Develop a Cross-Channel Brand StoryDiana Udel
  Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories ...
  B2C, Channel Marketing, Content, Content Marketing, Integrated Marketing, Marketing Strategy, Metrics, Mobile Marketing, Retail Marketing, Social Media
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter
• Facebook Top Social Login Choice on Websites, Google GainingAyaz Nanji
  Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.
  Facebook, Google, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Websites
• Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]Verónica Jarski
  Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the ...
  Customer Behavior, Facebook, Pinterest, Social Media, Websites