Social Media

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• The Climb to Content Marketing Software [Infographic]Verónica Jarski
  In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.
  Blogging, Content, Content Marketing, Facebook, Google, Marketing Automation, Social Media, YouTube
• #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News ChannelAngela Natividad
  Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,
  Advertising, Branding, Facebook, Google+, Instagram, Social Media, Social Networking, SocialSkim, Videos, YouTube
• Your Mobile Marketing Strategy's Tactical Building BlocksAsi Erenberg
  A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  Email, Facebook, Google, Instagram, Local Marketing, Mobile Marketing, Retail Marketing, SEO, Smartphones, Social Media, Website Design
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• Five Days to a More Focused CRM StrategyAnita Holley
  Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for ...
  Career Management, CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Social Media
• 10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]Verónica Jarski
  Is your business friendly toward women? Here are 10 reasons why it should be.
  Customer Behavior, Mobile Marketing, Social Media, Women, Word-of-Mouth
• Do Tweets With Hashtags, Quotes, and Images Get More Retweets?Ayaz Nanji
  Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Think Social Media Is a Waste of Time? Don't Give Up So SoonPhilip Paranicas
  Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort ...
  Content, Content Marketing, Customer Engagement, Inbound Marketing, Measurement, Metrics, Social Business, Social Media
• #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared EndorsementsAngela Natividad
  Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Social Media, Social Networking, SocialSkim, Twitter
• Use Social Media to Create a Snowball Effect for Your Holiday MarketingJed Singer
  How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday ...
  B2C, Customer Relationships, Mobile Marketing, Multichannel Marketing, Promotions, Retail Marketing, Social Media
• Are Companies Getting a Positive ROI From Social Media?Ayaz Nanji
  Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking
• Five Best-Practices to Increase Registration ConversionBill Piwonka
  Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for ...
  Customer Acquisition, Customer Retention, Email, Inbound Marketing, Lead Generation, Permission Email Marketing, Social Media, Websites
• Mobile Minute: How Instagram Can Make Ads WorkDiego Larrea-Puemape
  It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else ...
  Advertising, Instagram, Social Media, Social Networking, User-Generated Content
• 2014 B2C Content Marketing Benchmarks, Budgets, and Trends
  Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual ...
  B2C, Blogging, Content, Content Marketing, Content Strategy, LinkedIn, Marketing Budgets, Marketing Strategy, Newsletters, Social Media
• #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo ChangesAngela Natividad
  It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Television, TV, Twitter, Vine, YouTube
• Social Media Spam Up 355%Ayaz Nanji
  During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.
  Facebook, Research Summaries, Social Media, Social Networking, Spam, Twitter, YouTube
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos
• Seven Tools for Finding Great Content to ShareIan Cleary
  Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
  Blogging, Career Management, Content, Content Marketing, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter
• How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics