Social Media

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• Six Tips for Fitting Social Media Into a Packed ScheduleKaren Albritton
  Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Smarter, Marketing Strategy, Marketing Tips, Mobile Marketing, Social Media, Social Networking, Strategy
• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the ...
  Content, Content Marketing, Facebook, Inbound Marketing, Instagram, LinkedIn, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• What Are the Best Days and Times to Post on Instagram?Ayaz Nanji
  Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.
  Digital Marketing, Facebook, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• Five Steps to Highly Effective Social-Mobile CampaignsAndy Lombard
  As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
  CRM, Customer Engagement, Customer Insight, Engagement, Mobile Marketing, Smartphones, Social Media, Web Browsers
• IBM's Ed Abrams on SMB Social Strategy and Content MarketingKerry O'Shea Gorgone
  Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
  Content, Content Marketing, Customer Insight, Small Business, SMBs, Social Business, Social Media
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13Ayaz Nanji
  The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking
• What Small Business Owners Fear: Taxes, Bureaucracy, and CostsAyaz Nanji
  Small business owners say lack of government support is their greatest fear for the year ahead, according to a recent global survey by Hiscox.
  Customer Behavior, Research Summaries, Small Business, SMBs, Social Media, Survey Data, Surveys
• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingAngela Natividad
  This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted ...
  Advertising, Blogging, Consumer Electronics, Digital Theory, Metrics, Mobile Marketing, Search Engine Marketing, Smartphones, Social Business, Social Media, SocialSkim
• New York Times Outage Reinforces Need for a Social Presence in a CrisisSandra Fathi
  All companies should have a social media strategy built into their crisis communications plan that includes multiple modes of delivering a message. When a crisis hits, you can't wait until ...
  Corporate Communications, Public Relations, Social Media
• CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About EconomyAyaz Nanji
  Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.
  Big Data, Marketing Analytics, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking, Survey Data, Surveys
• Social Media Lessons You Learned in Kindergarten [Infographic]Verónica Jarski
  Getting involved in a social network can be intimidating when you don't know the platform's etiquette. But many of the rules in social media are the same lessons taught in ...
  Career Management, Community, Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, YouTube
• How Twitter Followers Help SMBs [Infographic]Ayaz Nanji
  Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a ...
  Research Summaries, SMBs, Social Business, Social Media, Social Networking, Twitter