Social Media

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• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites
• #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest StressAngela Natividad
  This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set ...
  Brand Awareness, Brand Management, Brand Positioning, Content, Content Marketing, Creativity, Customer Relationships, Facebook, Google+, Humor, Pinterest, Social Media, SocialSkim, Videos
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media
• When Did Social Media Lose Its Way? [Infographic]Verónica Jarski
  In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
  Brand Management, Customer Relationships, Customer Retention, Digital Marketing, Facebook, Social Business, Social Media, Twitter
• Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
  B2C, Brand Loyalty, Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content, Websites
• #SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, YouTube
• How to Keep It Human in the Robotized SocialverseAlesia Krush
  Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
  Customer Engagement, Facebook, Marketing Tips, Personalization, Social Media, Social Networking, Twitter
• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages, Lead Generation, Measurement, Metrics, Retail Marketing, Social Media, Websites
• Social Sharing Boosts Email Results [Infographic]Verónica Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media, Twitter
• Pinterest Brand Engagement: Best Days and Times to PinAyaz Nanji
  Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to ...
  Customer Engagement, Pinterest, Research Summaries, Retail Marketing, Social Media, Social Networking, Technology
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Twitter, YouTube
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials, User-Generated Content
• #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
  Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
  Advertising, Digital Theory, Facebook, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Mobile Marketing, Personas, Sales, Social Media
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising, Social Media, Websites
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, Research Summaries, ROI, Sales, Social Media
• LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Jarski
  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
  Career Management, Facebook, Job Search, LinkedIn, Management, Social Media, Twitter