Social Media

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• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter, Word-of-Mouth
• 17 Types of Content That Google Will Eat UpJeff Foster
  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
  Blogging, Brand Awareness, Content, Content Marketing, Google, Inbound Marketing, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Writing
• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design, Women
• Milestones in the History of the Internet [Infographic]Verónica Jarski
  To remember the Internet's past is to remain open and curious about its future. After all, seeing how far along it has come inspires us to wonder about where it's ...
  Digital Marketing, Search Engines, Social Media, Technology, Websites
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Is Your Video Platform Future-Proof?Jeff Fissel
  You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video ...
  Collaboration, Content, E-Commerce, Mobile Marketing, Social Media, Technology, Videos
• Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners LoveLenna Garibian
  Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the ...
  Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• How to Market Your Book: The Modern Book TourPeg Fitzpatrick
  As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
  Career Management, Content, Content Marketing, Digital Marketing, Google+, Interactive Marketing, Online Marketing, Social Media
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)Sid Smith
  This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Direct Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Marketing Automation, Online Marketing, Search Engine Marketing, Social Media, Social Networking, Web Content
• Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]Verónica Jarski
  Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing ...
  Brand Awareness, Brand Management, Customer Experience, Customer Insight, Customer Relationships, Customer Retention, Social Media, Twitter
• Find Me Maybe: 61% Have Taken a Break From Facebook at Some PointLenna Garibian
  Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a ...
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• How Often Should You Feed Your Content Marketing Programs?Pawan Deshpande
  Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is ...
  Blogging, Content, Content Marketing, Email, Inbound Marketing, Newsletters, Social Media, Web Content, Writing
• Twitter Delivering Real-Time Insights Into Flu PatternsLenna Garibian
  Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer public health researchers new and timely insights into the patterns ...
  Research Summaries, Social Media, Twitter
• The Social Super Bowl XLVII [Infographics]Verónica Jarski
  Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time ...
  Advertising, Brand Awareness, Brand Management, Customer Relationships, Facebook, Public Relations, Social Media, Twitter
• Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkimAngela Natividad
  Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!
  Advertising, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, Email, Facebook, Integrated Marketing, Interactive Marketing, Lead Generation, Mobile Marketing, Online Marketing, Smartphones, Social Media, Television
• How to Turn Your Office Into a Video StudioDmitry Dragilev
  Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Social Business, Social Media, Videos
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media
• B2B Benchmarks: Top Tactics for Driving Traffic and LeadsLenna Garibian
  Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver ...
  B2B Marketing, Facebook, Google, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Online Marketing, Research Summaries, Search Engine Marketing, Social Media, Twitter, Websites