Social Media

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• Socially Devoted: Brands Responding to More Fan QuestionsLenna Garibian
  Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers. On average, brands answered 55% ...
  Brand Management, Facebook, Research Summaries, Social Media
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
  In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
  Blogging, Customer Behavior, Email, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials, Websites
• Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkimAngela Natividad
  This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving ...
  Digital Marketing, Digital Theory, Facebook, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• Super Bowl Ads More Popular Than Game ActionLenna Garibian
  American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super ...
  Advertising, Customer Behavior, Email, Research Summaries, Social Media
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth
• Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
  It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
  Customer Acquisition, Customer Experience, Customer Relationships, Direct Marketing, E-Commerce, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Online Marketing, Social Media, Targeting
• Facebook Surpasses Google Maps, Now No. 1 Mobile App in USLenna Garibian
  Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app ...
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Social Media
• Social Networking: 45% Check Out Brands' PagesLenna Garibian
  Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a ...
  Brand Management, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• The Power of Mobile [Infographic]Verónica Jarski
  Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile ...
  Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Mobile Marketing, Smartphones, Social Media
• Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkimAngela Natividad
  This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn ...
  Digital Marketing, Digital Theory, Facebook, LinkedIn, Online Marketing, Social Business, Social Media, SocialSkim
• The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]Verónica Jarski
  Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
  Brand Management, Content, Customer Relationships, Facebook, Marketing Tips, Pinterest, Social Media, Social Networking, Twitter
• New Leadership Skills for a New Social Media AgeLenna Garibian
  People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 ...
  Management, Marketing Strategy, Research Summaries, Social Media, Web 2.0
• Marketers Upping the Ante on Big Data in 2013Lenna Garibian
  Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
  Email, Marketing Analytics, Marketing Strategy, Metrics, Research Summaries, Social Media, Websites
• Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'Lenna Garibian
  Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose ...
  Customer Engagement, Email, Facebook, Mobile Marketing, Pinterest, Research Summaries, Smartphones, Social Media, Twitter, Websites
• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, Community Management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Key Email Engagement Tactics: Benchmarks and TrendsLenna Garibian
  With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a ...
  Customer Engagement, Email Campaigns, Marketing Strategy, Research Summaries, Social Media
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• Social Media and Video Influence IT Purchasing DecisionsLenna Garibian
  When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according ...
  B2B Marketing, Customer Behavior, High-Tech Marketing, Mobile Marketing, Research Summaries, Social Media, Videos, Websites