Social Media

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• Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Jarski
  As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
  Blogging, Blogging Policy, Content, Marketing Challenges, Marketing Tips, Reputation Management, Social Media, Twitter, User-Generated Content, Writing
• What Drives Readers to Your ContentLenna Garibian
  More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue ...
  Content, Content Marketing, Email, Facebook, Research Summaries, SEO, Social Media, Websites
• Customer Service via Twitter: A Social Media Experiment [Infographic]Verónica Jarski
  As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading ...
  Brand Awareness, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• Pew: Digital, Social Technologies Redefining Arts PromotionLenna Garibian
  The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and ...
  Blogging, Customer Behavior, Facebook, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• How Much Do You Know About LinkedIn? [Slide Show]Christian Gulliksen
  LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network.
  Career Management, Demographics, LinkedIn, Social Media, Social Networking
• The Hottest Brands on Twitter in 2012Lenna Garibian
  From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter ...
  Brand Management, Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• Seven Ways to Help Sales Use Marketing Content to Win Buyer TrustCliff Pollan
  Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Relationships, Feedback, Inbound Marketing, Lead Generation, Sales, Social Media
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
  Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
  Advertising, Customer Engagement, Customer Experience, Facebook, Google, Social Media, SocialSkim, Television, TV, YouTube
• 2012's Top Search Terms (by Category) and Top WebsitesLenna Garibian
  For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according ...
  Facebook, Google, Research Summaries, Search Engine Marketing, Social Media, Websites, YouTube
• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design
• #SocialSkim: Social Media Update, Week of December 17, 2012Angela Natividad
  Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, ...
  Advertising, Digital Theory, Facebook, Google, Pinterest, Social Media, SocialSkim, Twitter, Videos
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media, Writing
• Social Media Is a Corporate Blind Spot for B2B ExecsLenna Garibian
  More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a ...
  B2B Marketing, Public Relations, Reputation Management, Social Business, Social Media
• Mobile Web, Apps Driving US Social Media Growth
  Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their ...
  Research Summaries, Social Media
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
  On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• The Contentious State of B2B Content Marketing [Infographic]Verónica Jarski
  A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures ...
  B2B Marketing, Content Marketing, Marketing Budgets, Marketing Challenges, Social Media, Web Content