Social Media

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• Four Ways B2B Marketers Can Boost the Value of Their TweetsChris Mann
  Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take ...
  Advertising, B2B Marketing, Brand Awareness, Content, Content Marketing, Customer Acquisition, Lead Generation, Social Business, Social Media, Targeting, Twitter
• Top Brands Using Twitter for Customer SupportLenna Garibian
  Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
  Customer Behavior, Customer Engagement, Customer Service, Research Summaries, Social Media, Twitter
• The Top 20 Social CMOs of the Fortune 100 [Infographic]Verónica Jarski
  BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only one in five Fortune 100 top-level ...
  Brand Awareness, Customer Relationships, Public Relations, Social Media, Social Networking
• Small Businesses Tepid on Social Media, Prefer WOM and Advertising
  Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to ...
  Advertising, Marketing Strategy, Research Summaries, Small Business, Social Media, Word-of-Mouth
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy, Websites
• Social Media, Online Video Driving Ad Spend Growth
  Bolstered by Internet advertising—particularly social media and online video—global ad spend growth is forecast to strengthen over the next three years, rising from an estimated 3.3% growth in 2012, to ...
  Advertising, Digital Marketing, Research Summaries, Social Media, TV, Videos
• Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike Nikolich
  As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
  Blogging, Content, Content Marketing, Inbound Marketing, Landing Pages, Lead Generation, Public Relations, SEO, Social Media, Thought Leadership, Web Content
• Black Friday/Cyber Monday Weekend Sparks 50M Tweets
  From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media, Twitter
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• Why Email Marketing Still Matters [Infographic]
  Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. ...
  Email, Email Marketing, Lead Generation, Marketing Automation, Sales, Social Media
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Six Tips for a B2B Facebook ContestJim Belosic
  Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer Relationships, Facebook, Lead Generation, Promotions, Social Media, Word-of-Mouth
• Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
  The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
  Brand Awareness, Integrated Marketing, Interactive Marketing, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Driving Direct Sales With Social MediaDavid Klein
  Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
  Benchmarking, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Theory, Direct Marketing, Marketing Automation, Sales, Social Media
• Five Impacts of Facebook's Open Graph on Marketers in 2013Brad Klaus
  Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook ...
  Advertising, Customer Relationships, Demographics, Facebook, Integrated Marketing, Promotions, Social Media
• Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
  Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
  Customer Behavior, Facebook, Mobile Marketing, Smartphones, Social Business, Social Media
• US Social Media Ad Spend to Reach $9.2B in 2016
  Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• Five Takeaways From Holiday Marketing Campaigns of Years PastStacey Acevero
  Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your ...
  Advertising, Brand Awareness, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Humor, Social Media
• Cyber Monday Social Sharing and Shopping Predictions [Infographic]
  More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for ...
  Customer Behavior, E-Commerce, Sales, Social Media, Word-of-Mouth