Social Media

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• A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
  Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
  Content, Content Marketing, Lead Generation, Marketing Analytics, Measurement, Metrics, Social Business, Social Media, Web Analytics
• Four Reasons It Pays to Have a Company BlogChris Lee
  Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
  Blog Comments, Blogging, Content, Content Marketing, Corporate Blogging, Customer Relationships, SEO, Social Media, Tradeshows/Events
• The State of Innovation in Today's Companies and the Role of TechLenna Garibian
  Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
  Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Research Summaries, Social Media
• A New Marketing Lesson From the 2012 London OlympicsLiz Elting
  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
  Content, International Marketing, Location-Based Marketing, Marketing Strategy, Online Marketing, Social Media, Strategy, Web Content
• Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]Damien Acheson
  To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
  Consumer Electronics, Customer Behavior, Customer Experience, Digital Marketing, Facebook, Pinterest, Sales, Smartphones, Social Media, Twitter
• Small Businesses to Use Mobile for Event Marketing in 2013
  Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according ...
  Content, Mobile Marketing, Research Summaries, Small Business, Social Media, Tradeshows/Events
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology, Twitter
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters, Research Summaries, Social Media, Twitter, Web Content, Webinars, White Papers
• Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
  Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
  Brand Ambassadors, Community, Community Management, Customer Engagement, Customer Relationships, Research Summaries, Social Media, Word-of-Mouth
• 'Native' Ads May Damage Brand Perceptions
  "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor ...
  Advertising, Facebook, Online Marketing, Research Summaries, Social Media, TV, Twitter, Websites
• Small Businesses Stepping Up Social Marketing
  Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their ...
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Twitter
• Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
  If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
  Advertising, Customer Acquisition, Customer Engagement, Marketing Analytics, Measurement, Metrics, Research, Social Media
• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos, Word-of-Mouth
• Six Ways to Make Your Video Strategy More SocialJeff Fissel
  Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?
  Content, Content Marketing, Customer Engagement, Interactive Marketing, Marketing Strategy, Social Media, Videos, Web Content
• Halloween Fun: The Online Buzz on Treats, Kids' Favorites
  Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, ...
  Customer Behavior, Research Summaries, Social Media, Word-of-Mouth
• Three Myths of Social Media ROI [Infographic]
  Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
  Marketing Analytics, Metrics, ROI, Social Media, Word-of-Mouth
• Who's in Favor of Targeted Social Media Ads?
  In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ...
  Advertising, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Nine Surefire Ways to Make Your Blog FailLianne Froggatt
  Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, Web Copy, Website Design, Writing
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• Small Business and the Presidential Election, the Economy, and Marketing
  US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle ...
  Facebook, Google+, Mobile Marketing, Online Marketing, Research Summaries, Small Business, Social Media, Twitter, User-Generated Content