Social Media

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• Making a Plan for Your Online Community
  Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, ...
  Customer Engagement, Social Media, Social Networking, User-Generated Content
• Earned, Owned Media More Trusted Than Paid
  Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed ...
  Advertising, Email, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Websites
• Tips for B2B Marketing at the Big Three Social Sites
  As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers ...
  B2B Marketing, Social Media, Social Networking, Strategy
• Email Marketing + Social Media: 1 + 1 > 2 [Slide Show]Christian Gulliksen
  Do you include social sharing buttons in email campaigns? If not, you're missing out on the exponential reach of your subscribers' personal and professional networks. It's not that they might ...
  Email, Email Marketing, Facebook, LinkedIn, Social Media, Twitter
• B2Bs and B2Cs Winning Leads, Sales via Social Media
  Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.
  B2B Marketing, Facebook, Lead Generation, LinkedIn, Research Summaries, SEO, Social Media, Twitter
• SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
  Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
  Facebook, Google, Google+, Marketing Budgets, Pinterest, Research Summaries, SMBs, Social Media, Twitter, YouTube
• Four Tips for Using Instagram for Business
  Who would've guessed a few photo filters and instant sharing capabilities would produce a social hit? Instagram, that's who! The image-based social network, available on iPhone and Android smartphones, boasts more than ...
  Instagram, Interactive Marketing, Mobile Marketing, Smartphones, Social Media
• Don't Let Negative Word-of-Mouth Hamper Positive SEO
  "Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
  Customer Relationships, SEO, Social Media, User-Generated Content, Word-of-Mouth
• Four Reasons to Jettison the Traditional Website and Go SocialChristian Briggs
  Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why ...
  Social Media, Web Content, Website Design, Websites
• How Social Media Is Changing the English Language (and Why It Matters to Marketers)Alex Brown
  How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their ...
  Customer Engagement, Marketing Strategy, Social Media, Social Networking, User-Generated Content
• Our Multiscreen World: Smartphone Users' Media Consumption Patterns
  Among US smartphone owners, some 90% of the media they interact with (about 4.4 hours a day) is screen-based, and most of them (90%) move sequentially among multiple screens (TV, ...
  E-Commerce, Email, Mobile Marketing, Research Summaries, Social Media, TV
• Pinterest's Impact on Users and on Your Brand
  We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
  Customer Engagement, Pinterest, Social Media, Websites
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media
• Fortune 500 Social Media Adoption Surging in 2012Lenna Garibian
  The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of ...
  Blogging, Facebook, Research Summaries, Social Media, Twitter
• Marketers and Content Consumption, Use, and MeasurementMark C. Nardone
  Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. ...
  Content, Content Marketing, Marketing Analytics, Research Summaries, ROI, Social Media
• Social Media Weapons for Your Event-Planning Arsenal
  Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.  "Whether you ...
  Conferences, Social Media, Social Networking, Strategy, Tradeshows/Events
• Marketers Still Shying Away From Pinterest
  Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to ...
  Customer Behavior, Pinterest, Research Summaries, Social Media
• Social Guidelines Worthy of an Olympian
  Social media guidelines are the hallmark, and often the Achilles heel, of a solid social strategy. To be successful, your user guidelines need to be simple and facilitate right social behavior—instead ...
  Customer Relationships, Social Media, User-Generated Content
• Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
  As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
  Content, Content Marketing, Mobile Marketing, New Media, Research Summaries, Social Media, TV
• 10 Things We Love and Hate About Pinterest [Infographic]
  Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?
  Content, Pinterest, Social Media