Social Media

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• Five Ways to Engage Twitter Followers: Lessons From Virgin, VW, and More [Slide Show]Christian Gulliksen
  Take a look at your Twitter profile. Do you see unimaginative variations on the same basic tweet? Have you noticed a corresponding lack of follower engagement? If so, it's time ...
  Customer Engagement, Public Relations, Social Media, Twitter
• Why Being Human Matters in MarketingEmily Eldridge
  Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely ...
  Customer Behavior, Customer Relationships, Nonprofits, Pricing, Research, Social Media, Value Propositions
• Five Ways to Drive Foot Traffic and Build Relationships With Social MediaSummer Boone
  Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand ...
  Community, Customer Engagement, Customer Relationships, Integrated Marketing, Social Media
• Four Marketing Tips From a Canadian Convent
  Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm ...
  Social Media, Social Networking, Website Design, Websites
• Leading Brands Becoming Active on Instagram
  The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have ...
  Brand Management, Customer Behavior, Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking
• Pinterest: The Email Marketer's New OpportunityKristina Huffman
  Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough ...
  Content, Content Marketing, Email, Email Marketing, Marketing Tips, Pinterest, Social Media
• Generate Leads With LinkedIn Announcements
  If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data ...
  Lead Generation, Lead Nurturing, LinkedIn, Social Media, Social Networking
• Five Strategies for Promoting Your Online VideoAndrew Follett
  Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a ...
  Content, Content Marketing, Search Engine Marketing, Social Media, Videos
• Consumers More Willing to Share Info With Retailers Than Social Networks
  Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to ...
  Advertising, Customer Relationships, E-Commerce, Mobile Marketing, Research Summaries, Social Media
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word-of-Mouth
• CMOs Tapping Into Social Data for Consumer Insights
  Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according ...
  Customer Behavior, Customer Relationships, Customer Service, Forecasts, Research Summaries, Social Media, Social Networking, User-Generated Content, Website Design
• Pinterest Lessons for Better Web Design
  We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
  Customer Engagement, Pinterest, Social Media, Web Content, Website Design
• How to Pin With Purpose on Pinterest
  Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
  Content, Content Marketing, Landing Pages, Pinterest, Social Media
• Viral Video Adoption Climbs as Social Levels Off
  Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according ...
  Content, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Twitter Driving Most Online Conversations About Fortune Global 100 Brands
  On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
  Blogging, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Twitter, Word-of-Mouth, YouTube
• Three Unique Ways to Serve Clients Through Social Media
  Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship. As Craig Jamieson puts it in a post at the Maximize Social ...
  Customer Relationships, Customer Service, Social Media, Social Networking
• Social Is Shifting Beyond Marketing
  Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
  Brand Management, Community Management, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory, Research Summaries, Social Business, Social Media
• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word-of-Mouth
• Fortune 500 CEOs Shun Social Media
  Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study ...
  Blogging, Corporate Blogging, Customer Behavior, Facebook, Google, Google+, Management, Research Summaries, Social Media, Twitter