Social Media

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• Kids Age 6-12, Parents, and Social Media
  No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according ...
  Consumer Electronics, Customer Behavior, Facebook, Google, Google+, MySpace, Research Summaries, Social Media
• Five Signs You're a Social Media Addict [Slide Show]Christian Gulliksen
  We love the virtues of Facebook, Twitter, and Instagram—but they're sometimes too much of a good thing. Do you have an unhealthy relationship with social media? Here are some signs ...
  Facebook, Pinterest, Social Media, Twitter
• Pinterest's Traffic, Influence Continue to Grow
  Pinterest is beginning to disrupt the social media landscape: Nearly one in four Pinterest users report spending less time on other social media sites in favor of Pinterest, according to ...
  Facebook, Pinterest, Research Summaries, Social Media
• Use Your Spidey-Sense to Enhance Your Web PresenceDave Calibey, Sky Calibey
  When Peter Parker practices his heroics as Spider-Man, he captivates the citizenry and the press alike. By emulating his superpowers, you too can masterfully connect with customers and followers online.
  Customer Engagement, Online Marketing, Social Media, Websites
• When a Brand Tweets, Does Anybody Hear?
  Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets, according to a Buddy Media study titled Strategies for Effective Tweeting: A Statistical Review.
  Marketing Tips, Research Summaries, Social Media, Twitter
• Five Tips for Case-Study Videos That Get Results
  We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
  Case Studies, Content, Customer Engagement, Social Media
• Three Steps to Calculating B2B Social Media ROI
  Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...
  Measurement, Metrics, ROI, Social Media
• At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
  Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
  Customer Behavior, Customer Engagement, Demographics, International Marketing, Research Summaries, Social Media
• Make a Picture Worth a Thousand Conversions
  Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, ...
  Customer Engagement, Social Media, Websites
• Social Campaigns on Tuesdays Earn Highest Engagement
  There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• How to Convince Older Business Owners to Invest in Social MediaPantelis Vladimirou
  Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case ...
  Management, Marketing Budgets, Social Media
• Brands Failing to Tap Potential of Social Media
  Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only ...
  Blogging, Content, Content Marketing, Customer Relationships, Facebook, Research Summaries, Social Media, Social Networking, Twitter, Voice of the Customer
• Boomers Lead the Pack in Creating Positive UGC
  Every generation contributes to the global conversation around brands, products, and services; however, Baby Boomers (those now age 47 to 65) are overrepresented in their share of online feedback, according ...
  Customer Satisfaction, Research Summaries, Social Media, User-Generated Content, Voice of the Customer
• How to Create a Social Loyalty LoopRoger Katz
  Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to ...
  Brand Loyalty, Customer Evangelists, Customer Loyalty, Social Media
• Top MBA Schools Taking to Social Media Channels
  Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing ...
  Blogging, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
  ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
  B2B Marketing, Content, Content Marketing, Copywriting, Corporate Blogging, Customer Relationships, Market Research, Marketing Tips, Newsletters, Social Media, Writing
• Online Consumers Favor Public Feedback From Brands
  Online consumers tend to be far more positive about brands that respond to their comments or complaints via public forums or social media channels rather than direct feedback methods such ...
  Customer Relationships, Customer Service, Email, Facebook, Research Summaries, Social Media, Social Networking, User-Generated Content
• Are Promoted Tweets Right for Your Small Business?
  "You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses." While ...
  Promotions, Social Media, Social Networking, Twitter
• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0
• Do We Really Behave Badly on Social Media? [Infographic]
  The unspoken assumption in much of corporate America is that employees, when left to their own devices, will likely abuse social networking privileges while at work and harm company reputation. ...
  Customer Behavior, Social Media