Social Media

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• Seven Effective Ways to Integrate Social, Local, and MobileTom Shapiro
  Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.
  Local Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Why I Love Google+Guy Kawasaki
  I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing ...
  Facebook, Google, Google+, Pinterest, Social Media, Twitter
• Pinterest: Top 9 Ways to Be a Responsible PinnerJared Reed
  If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, ...
  Content, Pinterest, Social Media, Websites
• Do Mobile Users Pay Attention to Mobile Ads?
  Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to ...
  Advertising, Mobile Marketing, Research Summaries, Social Media, TV
• Integrate Social to Inform Product Development and StrategyGeoff Livingston, Gini Dietrich
  Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform ...
  Customer Satisfaction, Product Management, Product Marketing, Social Media
• Basic Tips for Optimizing Your YouTube Videos
  Businesses use YouTube to host video in the hope they'll turn up in search results, expand their audience, and generate leads, says Mike Hanbery at Webolutions. "Simply uploading a video, however, ...
  Search Engines, SEO, Social Media, Videos
• Twitter Adoption Nudges Up, Daily Check-In Levels Double
  Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only ...
  Mobile Marketing, Research Summaries, Social Media, Twitter
• What Exactly Is a 'Social Business'?Gerardo A. Dada
  Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having ...
  Customer Engagement, Customer Relationships, Customer Service, Integrated Marketing, Social Business, Social Media
• Brands Unsure About Who Controls Social Media Communications
  In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications ...
  Corporate Communications, Customer Service, Mobile Marketing, Research Summaries, Social Media
• Four Steps to Incorporating Social Media at Consumer Touch Points
  In April, the McKinsey Quarterly published "Demystifying Social Media" for businesses. The article illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here ...
  Branding, Customer Engagement, Social Media
• Five Must-Have Pinterest Tools for Content MarketersFrancesca StaAna
  Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz ...
  Content, Pinterest, Social Media
• What Do Women and Men Want Most? [Infographic]Lisa Joy Rosner
  What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and ...
  Customer Behavior, Market Research, Segmentation, Social Media
• CEOs: Engaging Customers via Social Media to Surge
  Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say ...
  Customer Engagement, Customer Experience, Research Summaries, Sales, Social Media, Websites
• Seven Tips for Using Social Media From the Good Shepherd Sisters of QuebecVerónica Jarski
  What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media ...
  Blogging, Content, Facebook, Social Media
• Work, Interrupted: It Takes About 30 Minutes
  Dealing with on-the-job distractions is a constant part of every marketing professional's day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they ...
  Career Management, Management, Research Summaries, Social Media, Time Management
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
  Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
  B2B Marketing, Content, Corporate Communications, Measurement, Research Summaries, Social Media, Word-of-Mouth
• Facebook Tops Social Login Preferences
  Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of ...
  Facebook, Mobile Marketing, Research Summaries, Social Media, Social Networking, Websites
• US Companies Unprepared for Canada's New Anti-Spam Act
  In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
  CAN-SPAM, Email Lists, Email Marketing, Research Summaries, Social Media
• Four Mistakes That Could Damage Your Online Reputation [Slide Show]Christian Gulliksen
  To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors.
  Brand Management, Customer Relationships, Social Media