Social Media

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• Social Media Ad Spend to Reach $9.8B by 2016
  Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) ...
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Viral Advice From the Creators of TextsFromHillary.comStacy Lambe, Adam Smith
  Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips ...
  Content, Marketing Strategy, Social Media
• Six Ways Brands Are Optimizing Facebook TimelinesMark Cooper
  Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline ...
  Content, Facebook, Social Media
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• Pinterest Beyond the Basics: A Marketer's Guide to Successful PinningJames Medd
  Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers ...
  Content, Pinterest, Social Media
• Brands' Posts Rival Friends' in Social Media Influence
  Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.
  Content, Corporate Communications, Facebook, Research Summaries, Social Media, Twitter, Word-of-Mouth
• Social Media Top Channel for Sharing Curated Content
  Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ...
  Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership
• A Video Creator's Checklist From YouTube
  At MIPTV in March, YouTube's Joe McDermottroe introduced the company's latest Creator's Playbook—a bible of video production gold—by giving away tips on how to make the best of your own ...
  Social Media, Videos, YouTube
• Six Ways to Chop That Tweet Down to Size [Slide Show]Christian Gulliksen
  Brevity is the soul of wit, but it's also the soul of a well-crafted tweet. Learn effective tips for communicating a fully developed thought in 140 characters—or less.
  Social Media, Twitter, Writing
• Software Companies Lead in Corporate Blogging
  Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have ...
  Blogging, Content, Corporate Blogging, Research Summaries, Social Media, Technology
• Best Day to Publish Facebook Content? It Depends
  Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is ...
  Content, Facebook, Research Summaries, Social Media
• Four Worthy Marketing Lessons From Kickstarter
  From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've ...
  Customer Engagement, Nonprofits, Social Media
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?Aaron Schoenherr, John Corey
  For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize ...
  B2B Marketing, Blogging, ROI, Social Media
• Customer Experience Initiatives Lack Proven ROI Value
  Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove ...
  Corporate Communications, Customer Experience, Customer Loyalty, Research Summaries, Social Media, Social Networking
• Five Tips for Masterful Pinmanship on Pinterest
  We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies. Cases in point: GSD&M used it to create an SXSW ...
  Brand Positioning, Pinterest, Social Media
• Most Execs Are 'On' Regardless of Time or Location
  Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves ...
  B2B Marketing, Career Management, Customer Behavior, Email, Research Summaries, Social Media
• Six Tips for Managing Facebook Brand Timeline Pages
  We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager ...
  Brand Management, Facebook, Social Media
• Social Media Is Not Social CRM, but It Can Be With These Five StepsPatrick Dorsey
  Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to ...
  CRM, Customer Relationships, Social Media
• Young 'Digital Natives' Switch Media Every Two Minutes
  Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned ...
  Advertising, Content, Customer Engagement, Interactive Marketing, Marketing Challenges, Research Summaries, Smartphones, Social Media, Television