Social Media

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• Getting Customers to Talk About Your Product BEFORE They Get It
  "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Landing Pages, Social Media, Twitter
• Why Social Media Doesn't Work (and What You Can Do About It)Mike Heronime
  To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
  Advertising, Content, Customer Engagement, Marketing Strategy, New Media, Social Media
• Pinterest Now No. 3 US Social Network, Surpasses LinkedIn
  Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged ...
  Demographics, LinkedIn, Pinterest, Research Summaries, Social Media
• Five Twitter Tips for B2B Marketers
  B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource ...
  B2B Marketing, Social Media, Twitter
• Want Real Business Results From Facebook? Run a Social CampaignMark Schmulen
  To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook ...
  Content Marketing, Email, Facebook, Integrated Marketing, Marketing Strategy, Social Media
• Facebook, Twitter Top List for Social Spending Growth
  More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
  Facebook, Google, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Twitter, YouTube
• Six Ways to Prepare Your Brand for Social Media's Visual RevolutionNick Westergaard
  Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
  Branding, Content, Facebook, Gamification, Pinterest, Social Media
• Facebook 'Like' Patterns Akin to Email Opt-In's
  People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an ...
  Customer Behavior, Email, Facebook, Permission Email Marketing, Research Summaries, Social Media
• Three Key Changes to Facebook's Brand Timeline Pages
  In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
  Facebook, Landing Pages, Social Media, Social Networking
• Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
  Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen ...
  B2B Marketing, Lead Generation, Research Summaries, Sales, Social Media
• 'Social TV' Boosts Live TV Viewing
  Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real ...
  Advertising, Demographics, Research Summaries, Social Media, TV
• Pinterest and Copyright: Lessons in Life and LawKerry O'Shea Gorgone
  Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how ...
  Brand Loyalty, Content Marketing, Customer Relationships, Pinterest, Social Media
• Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]
  When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that ...
  Content, Content Marketing, Customer Evangelists, E-Commerce, Pinterest, Social Media
• Five Apps to Build Facebook Fan Engagement
  Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to ...
  Customer Engagement, Facebook, Social Media, Targeting
• How to Build Email Lists With Social Media
  Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done. "[E]ven your most dedicated fans and followers will likely not ...
  Email Lists, Marketing Tips, Promotions, Social Media
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• LinkedIn Use by Professionals in Industrial Sector Surges
  The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or ...
  LinkedIn, Research Summaries, Social Media
• Senior Execs Consume Both Traditional and New Media
  Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
  Digital Marketing, Management, New Media, Print Collateral, Research Summaries, Social Media
• Sweat-Free Ways to Check Your Social Pulse
  Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we've ...
  Marketing Smarter, Measurement, Social Media
• Social Marketing Boosts Email Campaign Performance
  Small and medium-sized businesses (SMBs) that use both email and social media marketing programs tend to achieve better results from their email campaigns, according to a report by VerticalResponse.
  Email Campaigns, Research Summaries, Small Business, Social Media