Social Media

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• To Promote Your Tweet or Not to Promote Your Tweet?
  Your company's Twitter strategy probably includes hashtags—words and phrases preceded by the # symbol—that enable users who don't follow each other to join the discussion. But what about "promoted" tweets ...
  Social Media, Twitter, User-Generated Content
• Social Media ROI: How to Ensure Your Social Media Efforts Pay OffKieran Flanagan
  Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall ...
  Marketing Plans, Marketing Strategy, Metrics, ROI, Social Media
• How to Overcome the Social Shakes and Get Your Brand Out There
  It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
  Brand Management, Collaboration, Management, Social Media
• Half of SMBs Use Social Media for Marketing
  More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly ...
  Advertising, PPC Campaigns, Research Summaries, Small Business, Social Media
• Five Ways Interactive Images Can Enhance Brand EngagementNeil Vineberg
  If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.
  Brand Equity, Content, Interactive Marketing, Marketing Tips, Social Media
• Four Tips for Social Media SEO
  You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...
  Content, Keywords, Search Engine Marketing, SEO, Social Media
• What Pinterest Teaches Us About InnovationChad McCloud
  Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons ...
  Collaboration, Creativity, Customer Experience, Pinterest, Social Media, Social Networking
• Social Media Effective Tool for Event Marketers
  Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a ...
  Facebook, Research Summaries, Social Media, Tradeshows/Events, Twitter
• Pin It to Win It: How to Boost Your Brand on Pinterest
  The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
  Branding, Community, Customer Engagement, Social Media
• Mobile Ad and Marketing Now the Fastest-Growing Media Sector
  Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• Five SlideShare Tips for Getting Your Content Noticed
  You've produced content for your website, blog, and social networks... but why stop there?  Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
  Content, Creativity, Marketing Tips, SlideShare, Social Media
• Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding PlannersChristina Dowers
  Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here ...
  Community, Content, Customer Engagement, Pinterest, Social Media, Social Networking, Websites, Women
• How to Follow up When Someone Mentions Your Brand on Twitter
  To illustrate the right way—and wrong way—to interact with potential customers who mention your brand on Twitter, Joe Rawlinson recounts what happened when he tweeted from a conference. "During the ...
  Brand Loyalty, Customer Engagement, Social Media, Twitter
• What's Driving Pinterest's Amazing Growth
  Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and ...
  Customer Behavior, Customer Engagement, Customer Retention, Pinterest, Research Summaries, Social Media, Word-of-Mouth
• The Four Starring Roles Every Business Project Needs
  As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective. But how do you build project teams that consistently produce? Here's an ...
  Collaboration, Management, Social Media
• Security Concerns Hampering Social Commerce
  More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking ...
  Customer Engagement, Research Summaries, Social Media, Social Networking
• How to Get the Best Deal From Your Participation in Local Deals
  "Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can ...
  Customer Relationships, Local Marketing, Promotions, Social Media, Testimonials
• Five Trends B2B Marketers Need to Understand to Succeed in 2012Chris Chariton
  What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect ...
  B2B Marketing, Content, Digital Theory, Email Marketing, Marketing Tips, Online Marketing, Social Media
• What Others Like (and Dislike) About Your Tweets
  Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to ...
  Research Summaries, Social Media, Twitter
• How Two Brands Found Their Social Voice
  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  Branding, Customer Relationships, Social Media