Social Media

Topics » Articles » Social Media

• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• Social Media Users Prefer Social Login Over Traditional
  More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account ...
  Customer Behavior, Social Media, Websites
• Five Steps for Building Your Email and SMS Lists via Social MediaChris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
  Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Luxury Shoppers Use Social Media to Flaunt Purchases
  After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, ...
  Customer Behavior, Research Summaries, Social Media
• Five Tips for Building Brand Fidelity With Tumblr
  Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
  Brand Loyalty, Marketing Tips, Social Media
• The Inside Scoop on Using Twitter Lists for Profit and SanityDave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
  Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• Six Tips for Practicing Safe Social Media [Slide Show]Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  Branding, Direct Marketing, Research Summaries, Social Media
• Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at ...
  Customer Behavior, Research Summaries, Social Media
• Four Easy Tactics for Becoming a Must-Follow Account on TwitterSlavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight ...
  Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• Gen-Y Won't Buy Without User-Generated Input
  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
  Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
• Socialize Me! In Stages, Though, Please.
  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social ...
  Customer Engagement, Marketing Smarter, Social Media
• Blogs Top List of Social Media Investments for 2012
  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, ...
  Branding, Forecasts, Social Media
• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  Community, Content, Social Media, Social Networking
• Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
  Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  E-Commerce, Research Summaries, Social Media, Websites
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• Social Media Trends With Benefits in 2012
  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  Digital Theory, Marketing Budgets, Marketing Strategy, Social Media
• How to Influence the Influencers [Slide Show]Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites