Social Media

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• Integrating Social Media Still Challenges Marketers
  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
  Marketing Strategy, Research Summaries, Social Media, Social Networking
• Top Social Networking Trends and Need-to-Knows
  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five ...
  Content, Research Summaries, Social Media, Social Networking
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  Brand Management, Community, Customer Engagement, Google, Google+, Social Media
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  Mobile Marketing, Research Summaries, Smartphones, Social Media, Social Networking
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
  Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  Brand Equity, Collaboration, Community, Social Media
• Seven Tips for Forging an Appropriate Online ApologyDenise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are ...
  Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• Personal Branding Trends for 2012 (Part 1)William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
  Career Management, Digital Theory, Forecasts, Logos, Personal Branding, Social Media
• Quick Tricks for Dressing Up Your YouTube Videos
  There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
  Social Media, Videos, YouTube
• Managing Chaos: The Marketing ApproachJohn Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
  Brand Positioning, Collaboration, Email Marketing, Marketing Smarter, Marketing Strategy, Social Media
• Google+ Pages Gaining on Facebook Among Top Brands
  More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a ...
  Facebook, Google, Google+, Research Summaries, Social Media
• Four Ways to Make Local Deals WorkAmy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and ...
  Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• How Americans Use Social Media, and Why They 'Friend'
  Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to ...
  Research Summaries, Social Media, Social Networking
• Eight Ways to Segment Link ProspectsKen McGaffin
  Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market ...
  Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
• What Marketers Don't Get About Social Media Audiences
  There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  Branding, Customer Behavior, Customer Relationships, Social Media
• Social Marketing Going Mainstream, but Experimenting Is Still Key
  Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end ...
  Brand Management, Research Summaries, Social Media
• Social Media Chatter Reveals Mobile Shoppers' Frustrations
  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media