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• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]Jeff Revoy
  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media ...
  Customer Behavior, Email Marketing, Marketing Tips, Social Media
• Avoid These Three Twitter Faux Pas
  A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  Marketing Tips, Social Media, Twitter
• Local Business Marketing: Daily Deals Up; Facebook Ads Slowing
  Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said ...
  Facebook, Local Marketing, Research Summaries, Social Media
• Four Event Marketing Predictions for 2012Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make ...
  Digital Theory, Forecasts, Mobile Marketing, Smartphones, Social Media, Tradeshows/Events, Videos
• Marketers to Integrate Social Media and Email in 2012
  More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according ...
  Email Marketing, Research Summaries, Social Media
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Three Tips for Social Media ROI
  In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  Customer Engagement, Metrics, ROI, Social Media
• 'Tis the Season for Holiday Branding
  Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  Branding, Personal Branding, Social Media
• Small Businesses Embracing Social Media With Integrated Approach
  Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according ...
  Customer Engagement, Research Summaries, Small Business, Social Media
• Marketing Destination: Online Community... How to Survive and ThriveRonald Ladouceur, Melissa Fiorenza
  Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
  Community, Customer Engagement, Marketing Smarter, ROI, Social Media
• Do Social Media Spaces Belong to the Consumer?
  Businesses may be wasting time and money trying to reach consumers who resent brands intruding on their social networking spaces: Fully 60% of socially networked Americans say they don't want ...
  Branding, Demographics, Research Summaries, Social Media
• YouTube's Playbook for Producing Compelling Videos
  YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
  Marketing Tips, Social Media, Videos, YouTube
• For Teens 'Going Online' Usually Means 'Going on Facebook'
  Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being ...
  Demographics, Facebook, Research Summaries, Social Media
• The Four-Step Plan for Word-of-Mouth Lead Generation
  "Here's the big news," writes Andy Sernovitz in the book Social BOOM! "It's not social MEDIA. It's SOCIAL media. It's about real people and the conversations they have." In other ...
  Customer Satisfaction, Lead Generation, Social Media, Word-of-Mouth
• 10 Ways to Own Page One of the Google Search ResultsNathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out ...
  Google, Search Engine Marketing, Search Engines, Social Media, Websites
• Top US Brands Getting Strategic About Social Media
  Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to ...
  Brand Management, Customer Engagement, Research Summaries, Social Media
• Is Your Content Too Focused?
  Any SEO strategy hinges on offering relevant, valuable information. But that might not mean what you think it does. According to the Todaymade blog, we content marketers gravitate toward discussions of ...
  Content, SEO, Social Media, Websites
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would IgnoreTom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  Chief Marketing Officer, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Social Media
• Time-Tested Tips and Tools for Faster Blogging
  In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
  Blogging, Marketing Smarter, Social Media