Social Media

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• Take Your Online Presence Global: Five Foreign-Language Online Marketing TipsChristian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global ...
  Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Business, Social Media, Tradeshows/Events, Videos
• Social Media Is Only Part of the AnswerDonna Bletzinger
  The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before ...
  Brand Equity, E-Commerce, Marketing Smarter, Marketing Strategy, Social Media, Websites
• Social Conversations Becoming More Positive and Global
  Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has ...
  Blogging, Research Summaries, Social Media
• Fortune 500 Adoption of Social Media Slowing
  The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
  Corporate Blogging, Facebook, Research Summaries, Social Media, Twitter
• What Social Media Can't Do for International MarketingLiz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  International Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Social, Interactive Options Boost Influence of B2B Content
  Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when ...
  B2B Marketing, Content, Research Summaries, Social Media, White Papers, Word-of-Mouth
• Five Ways to Navigate Today's Influencer-Relations AvalancheDan Green
  Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And ...
  Marketing Tips, Public Relations, Social Media, Social Networking
• Social Media Engagement Drives Customer Loyalty, Higher Spending
  People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Research Summaries, Social Media
• How to Evolve With the New Rules of SEO
  "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
  Content, Keywords, Links, Search Engine Marketing, SEO, Social Media, Web Analytics
• Five Ways to Make Your Website Tablet-Friendly
  You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
  Consumer Electronics, Social Media, Website Design
• Booz: Adaptability Is Key for Social Media Success
  Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social ...
  Marketing Smarter, Research Summaries, Social Media, Social Networking
• A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)C. Edward Brice
  A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and ...
  Customer Relationships, Management, Marketing Tips, Public Relations, Social Media
• Four Ways to Treat Your B2B Audience Like Real People [Slide Show]Christian Gulliksen
  The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" in business are "Ps" (people). Here are four ways to ...
  B2B Marketing, Customer Relationships, Marketing Tips, Social Media
• Three Approaches to Promoting Your Event OnlineHelen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and ...
  Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• IBM: CMOs Struggle to Keep Up With Digital, Social Marketing
  Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new ...
  Chief Marketing Officer, Digital Marketing, Research Summaries, Social Media
• Half of Tweets About Steve Jobs's Death Sent via Apple Devices
  With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half ...
  Consumer Electronics, Research Summaries, Smartphones, Social Media, Twitter
• Are You a Twitter Superstar? [Quiz]
  Sure, Twitter is a great place to network, gain a following, and grow your business, but do you know Twitter's unwritten rules of engagement? Take this quiz to see how ...
  Creativity, Humor, Social Media, Twitter
• Can We Hug? Six Tips for Getting Customers to Show You LoveLoren McDonald
  Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
  Customer Engagement, Customer Experience, Customer Relationships, Social Media
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  Branding, Content, Marketing Tips, Social Media