Social Media

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• Why Your Influencers Matter Now More Than EverGary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key ...
  Branding, Customer Engagement, Market Research, Social Media, Word-of-Mouth
• How to Be a Successful Anti-Engager
  Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  Content, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media
• Three New Ways to Market Your Small BusinessSandra Rand
  Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay ...
  Promotions, Small Business, Social Media, Word-of-Mouth
• Keeping Score: Make Tracking Stats Fun With GamificationAndy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email ...
  Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media
• Four Game-Developer Tips That Work for Marketers, Too
  It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it ...
  Marketing Tips, Social Media, Websites
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  Market Research, Social Media, Social Networking, Targeting
• Three Ways That Monitoring Social Media Can Help PPC Campaigns
  "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  Community, Google, PPC Campaigns, Social Media
• Customer Advocacy and the New Purchase FunnelMichael Brito
  President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
  Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
• Social Media, Gaming, Email Top Online Destinations
  Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report ...
  Email Marketing, Nielsen Data, Research Summaries, Social Media
• Five Tips for Creating Emails That Subscribers Want to Share
  When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  Email Marketing, Marketing Tips, Social Media
• Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active InfluencersMichael Perry
  Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to ...
  Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
• What's New With the New Rules of Marketing and PR?David Meerman Scott
  To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
  Marketing Tips, Measurement, Public Relations, Social Media, Twitter
• Microblogging, Social Networking Still Growing Worldwide
  Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
  Blogging, Content, Research Summaries, Social Media, Social Networking
• Six Traits of an Effective B2B Social Media Conversationalist
  As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
  B2B Marketing, Management, Social Media, Thought Leadership
• Few Smartphone Owners Check In With Geosocial Services
  Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones ...
  Customer Behavior, Research Summaries, Smartphones, Social Media
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  Research Summaries, Social Media, Social Networking, User-Generated Content, Women
• How to Reach Your Baby Boomer Audience [Slide Show]Christian Gulliksen
  If you're in business, you almost certainly sell a product or service to Baby Boomers. And they're aging. They might not be social media addicts, so you'll need an old-school ...
  Customer Engagement, Demographics, Direct Marketing, Social Media
• Three Tips for Making a Business Social
  IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
  Community, Marketing Tips, Social Business, Social Media
• Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingJen Evans
  Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
  B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
• Forrester: Interactive Spending to Reach $76.6B by 2016
  US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, ...
  Advertising, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Social Media