Social Media

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• Three Time-Management Mistakes to Avoid When Going Social
  Chelsi Nakano of CMSWire has identified four best practices for putting the "business" in "social business." While we can't go into all of them (read her great article!), we'll cover the ...
  Marketing Smarter, Marketing Tips, Social Media
• Why Sales Needs Fewer Leads From MarketingDan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is ...
  Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• Brands Betting Big on Social, Email, Content Marketing
  As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the ...
  Forecasts, Research Summaries, Social Media
• 25 Keys to Getting Waaaaay More Out of Your Social Media MarketingTom Shapiro
  Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so ...
  Community, Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• Potential Customers Are Telling You How to Market to Them!Arnie Kuenn
  The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant ...
  Content, Customer Engagement, Market Research, Search Engines, Social Media, Social Networking
• Smartphone Users Frustrated With Mobile Web Experience
  Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just ...
  Customer Experience, Research Summaries, Smartphones, Social Media
• Four Lessons From the Social Business Trenches
  On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  Community, Management, Social Business, Social Media
• The Funnel Is Dead, Long Live the Measurable Customer NarrativeJen Evans
  One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date ...
  Collaboration, Content, Customer Behavior, Customer Relationships, Social Media
• Most Marketers Monitor Social Media, Few Fully Satisfied
  Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied ...
  Branding, Research Summaries, Social Media
• Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]
  Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty ...
  Customer Loyalty, Marketing Tips, Social Media
• Integrating Game Mechanics at Your Website to Boost Engagement
  What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  Customer Engagement, Social Media, User-Generated Content, Websites
• Three Google+ Features That Might Help Your B2B Marketing Efforts
  In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  B2B Marketing, Google, Google+, Segmentation, Social Media
• LinkedIn Audiences Highly Engaged, Active in Groups
  LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use ...
  LinkedIn, Networking, Research Summaries, Social Media
• WOM, Forums, Blogs Top Influencers of SMB Buyers
  Though word-of-mouth recommendations still have the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too—and a more ...
  Research Summaries, Small Business, Social Media, Word-of-Mouth
• How to Fortify Your SEO Against Ranking Changes
  In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
  Google, SEO, Social Media
• Six Points on the Road Map to Social Integration
  In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  Collaboration, Social Media, Websites
• Six Deadly Sins of Social Media Measurement [Slide Show]Christian Gulliksen
  Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways.
  Marketing Strategy, Marketing Tips, Measurement, Social Media
• New Ground Rules for Radio in the Age of Social Media [Video]Brent Walker
  This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. ...
  Advertising, Marketing Tips, Social Media, Videos
• Brands and Social Media: The Rise of Social Advertising
  Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and ...
  Advertising, Branding, Research Summaries, Social Media
• Why Digital Loyalty Matters, Part 1 [Video]
  In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of ...
  Branding, Marketing Tips, Social Media, Videos