Social Media

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• Politics and Social Media: Capitol Hill Connects With Constituents
  Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from ...
  Customer Engagement, Research Summaries, Social Media
• The Early Marketing Skinny on Google+
  Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  Google, Google+, Marketing Smarter, Social Media
• Online Marketing Judo: How to Convince Influencers to Help YouIvy Worldwide
  To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build ...
  Blogging, Community, Content, Online Marketing, Social Media
• Social Media in Canada: Likes, Follows Sway Brand Perception
  More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social ...
  Customer Behavior, Research Summaries, Social Media, Social Networking
• How and Why Email Marketers Should Integrate SocialBob Hale
  When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to ...
  Community, Content, Customer Engagement, Email Marketing, Social Media
• Social Media Gets Mixed Reviews From Small Business
  Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according ...
  Research Summaries, Small Business, Social Media
• Social Skills for Content Officers: Four Basic Requirements
  You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  Content, Marketing Tips, Social Media
• Creating an Interactive Experience: Trends in Email, Mobile, and Social MarketingLen Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ...
  Digital Theory, Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media
• Why Quora Matters
  "Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of ...
  Community, Social Media, User-Generated Content
• Four Ways to Boost SEO Results With Social Media
  SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
  Marketing Tips, Search Engine Marketing, SEO, Social Media
• Social Media Venture Funding Surging
  Venture capital (VC) funding of social media companies reached $2.23 billion in the second quarter of 2011, roughly 3.5 times the $643 million raised by social media companies one year ...
  Market Research, Research Summaries, Social Media
• Six Tips for Presenting a Social Media Strategy to the C-Suite
  If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
  Management, Marketing Tips, Social Media
• How to Improve the SEO Value of Your Twitter Account [Slide Show]Daniel Rosenhaus
  We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. ...
  Content, SEO, Social Media, Targeting, Twitter, Writing
• Social Media: It's All About Results... and How to Measure ThemWayne Morris
  Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these ...
  Customer Engagement, Marketing Tips, Measurement, Metrics, Social Media
• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  Collaboration, Content, Creativity, Marketing Strategy, Social Media
• How to Build Facebook Friends and Fans for Your Small BusinessTim Reeve
  [Slide Show] Though it's great to have tons of Facebook friends, those friends are worthless if they aren't engaged. Here are six ways to attract and retain Facebook friends who ...
  Advertising, Community, Facebook, Small Business, Social Media
• Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?Sally Marshall
  Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people ...
  Community, Marketing Tips, Social Media, Social Networking, Targeting
• Get Your Social Media Plans Ready to Play BroadwayChris Chariton
  Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they ...
  Customer Behavior, Social Media, Social Networking
• Six Crucial Factors of Mobile App Development
  Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
  Marketing Tips, Mobile Marketing, Social Media
• Turn Your Data Into Infographics: Five Cool Tools
  One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  Collaboration, Content, Social Media