Social Media

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• How to Use Social Media Chatter in Your Email Campaigns
  Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  Community, Email Marketing, Social Media, Testimonials, Twitter
• Five Reasons Why Quora Matters to MarketersNiel Robertson
  Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community ...
  Community, Content, Digital Theory, Social Media, User-Generated Content
• How to Avoid Social Media Nightmares: A Cross-Channel ApproachDaniel Ziv
  In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and ...
  Brand Equity, Channel Marketing, Customer Service, Social Media
• Put Content in Unexpected Places: QR Shopping, Social Vending
  Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  Content, Creativity, Customer Engagement, Smartphones, Social Media
• How Visa Shifted Its Marketing Focus to Social and Digital Media
  In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
  B2B Marketing, Digital Marketing, Sales, Social Media
• Four Steps to Becoming a Social Business
  Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  Collaboration, Creativity, Management, Social Business, Social Media
• Social Media Popular as TV, Movies Lose Appeal
  In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Privacy Concerns Erode Social Media User Satisfaction
  Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular ...
  Customer Behavior, Research Summaries, Social Media
• How to Enchant Your Customers and Employees
  Guy Kawasaki recently spoke with Stephen Denny about his new book, Enchantment, and the themes in its subtitle: The Art of Changing Hearts, Minds and Actions. "As he says, there ...
  Customer Engagement, Small Business, Social Media
• How to Use a Fear of Social Media to Improve Your Outreach
  At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
  Management, Marketing Tips, Social Media
• 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM
  Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has ...
  Customer Relationships, Research Summaries, Social Media, Word-of-Mouth
• Shoppers Buying Less Impulsively Online
  As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media
• The Convergence of Search and Social MediaJonathan Lawoyin
  The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
  Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Six Social Media Archetypes and How to Reach Them
  Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  Creativity, Demographics, Digital Marketing, Social Media
• Is Social Media a Waste of Time and Money for B2B?Glenn Gow
  Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving ...
  B2B Marketing, Collaboration, Creativity, Metrics, Social Media
• Small Business Marketing: Social Surging, Email Still Most Effective
  Though the use of social media among the nation's smallest businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing ...
  Email Marketing, Research Summaries, Small Business, Social Media, Websites
• How to Put Your Customers on Hold
  In a post at the Neuromarketing blog, Roger Dooley recalls trying to minimize wait times when his company oversaw a small call center. "We knew (from those times when we ...
  Customer Engagement, Small Business, Social Media
• Four Facets of Strategic StorytellingBill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll ...
  Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• Email and Search Still Sway Most Online Buyers
  Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a ...
  Brand Awareness, Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media
• Five Twitter Sentiment-Tracking Tools for Any Budget
  If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  Social Media, Twitter, Web Analytics