Social Media

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• Despicable Them: Rising Above a Rotten ReputationKimberly Smith
  Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
  Brand Equity, Case Studies, Content, Creativity, Keywords, Reputation Management, SEO, Social Media
• What to Listen For in Social Media
  Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
  Community, Customer Service, Marketing Tips, Social Media
• Five Ways to Use Social Media Chatter in Your Email CampaignsHal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your ...
  Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• Why E-Reader Brands Love (Social) Moms
  Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader ...
  Consumer Electronics, Customer Behavior, Research Summaries, Social Media, Word-of-Mouth
• Social Media Ad Spend to Reach $8.3 Billion by 2015
  Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's ...
  Advertising, Research Summaries, Social Media
• Content Fuels Social Media Interaction
  Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
  Content, Links, Nielsen Data, Research Summaries, Social Media
• Who Is Scanning QR Codes? Here's a Quick Update.
  We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
  Mobile Marketing, Smartphones, Social Media
• Social-Media-Phobes: Put Out a Contract on 'Em!Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  Collaboration, Community, Creativity, Management, Social Media, Writing
• Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen Denny
  Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
  Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Three At-a-Glance Guides for Mastering Social Media
  Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  Marketing Smarter, Marketing Tips, Social Media
• Seven Ways to Take Control of Your Online ReputationJamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just ...
  Blogging, Content, Google, Marketing Tips, Reputation Management, Social Media, Thought Leadership, Twitter, Word-of-Mouth
• Quick Tips for Transforming Your Enterprise Into a People-Pleaser
  The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
  Customer Experience, Marketing Tips, Social Media
• How to Hire Your Social Media StrategistVerónica Jarski
  When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's ...
  Creativity, Hiring Outside Resources, Management, Marketing Strategy, Social Media
• LinkedIn Top Social Tool for B2B Marketers
  More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to ...
  B2B Marketing, LinkedIn, Research Summaries, Social Media
• Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated IndustriesGlenn Engler
  "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red ...
  Community, Content, Marketing Tips, Social Media, Word-of-Mouth
• Are You Getting Twitter Right?
  "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
  Marketing Strategy, Small Business, Social Media, Twitter
• Make Better Sense of the Social Landscape: A Quick Reference
  You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
  Marketing Strategy, Marketing Tips, Social Media
• How to Rebrand a 10-Year-Old Company in Six WeeksKathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" ...
  Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word-of-Mouth